ESSENDON FOOTBALL CLUB
The Flight Deck Portal has established a platform for the club to advance our digital offerings and scale our footprint. This is a new way for the Bombers to power authentic fan engagement whilst driving commercial opportunities.
Xavier Campbell, CEO (Former)
The Train Like a Bomber (TLAB) in-venue program was oversubscribed and ground to a halt due to COVID-19.
Ensuring the continued growth of TLAB as a key function of the community team’s deliverables when limited to 30 face-to-face school groups per year.
To implement a robust communication and fan engagement approach harnessing multiple digital touchpoints with new and existing audiences.
Digitalising the TLAB program allowed the Bombers to provide an immersive online experience, bringing “The Hanger” into classrooms and living rooms across the country.
When pandemic workforce cuts took place, the Flight Deck Portal and TLAB was fast tracked to reach new and existing fans – at scale.
Futures courses are aimed at uplifting the fan connection with community, high performance and corporate sector audiences.
Monetized Staff IP
Bombers Owned Asset
Scaled a Traditional Offering
E-commerce Model in Play
New Revenue Model
Train Like A Bomber
Monetise Untapped IP
The Flight Deck Portal utilises the expertise from coaches, administrators, players, nutritionist, strength & condition, and phycologists to truly maximise the commercialisation of readily available IP.
Our Team is Ready to Help
Playbk Sports specializes in fan avidity and revenue generation