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New Australian Sports Technology Company Transforming Fan Engagement
Launching a Sports Technology business whilst COVID-19 continues to have a stranglehold on the growth of professional sport, especially in Australia, to some may seem fanciful. But, to Playbk co-founders Jon Shepherd and Damian Hecker it’s a logical next...
A Sport Tech Win in Amongst the Gloom
Like every sport around the world, the Australian Football League (AFL) and its clubs have been hit hard by the COVID-19 pandemic. Empty stadiums have made it more difficult to connect to fans, with a community engagement model reliant on stadium activations, school...
Sports Technology Trailblazers: Phoenix Take Flight with 1000 Learners
National Basketball League (NBL) team South East Melbourne Phoenix (SEMP) take their first steps into the world of educational sports technology with the release of the Take Flight suite of e-learning courses. These courses are designed to uplift the performance...
SUNS Partner with Gold Coast Sport Innovators
With a club motto of ‘Challenge Accepted’, it should come as no surprise that the Gold Coast SUNS are about to embark as sports innovation leaders in fan engagement and brand building on the Gold Coast/Northern Rivers, North Queensland and the Northern Territory. In...
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Amazon Web Services SDG Innovation Roadshow Collaborates with Playbk Sports
Playbk Sports co-founder Damian Hecker has shared how the organisation is enabling their clients to reach more fans through education technology as part of Amazon Web Services (AWS) Sustainable Development Goals (SDG) Innovation Roadshow. The AWS SDG Innovation...
Gold Coast SUNS Get Fit For Schools
The Gold Coast SUNS are embarking on their next release of content through the SUNS Learning portal, with an online course for Years 7 & 8 Health & Physical Education (HPE) students immersing them in the SUNS training environment. SUNS Fitness, will provide...
11 Reasons Why YouTube is Not the Answer for Pro Sport
We’ve recently noticed that across the globe there are lots of sports spinning up content and housing this on YouTube. So what? You might ask – every organisation in the world puts videos on YouTube. Ok, I get your point. But please, stay with us. Much of this content...
Playbk Sports Announces Two Panel Slots At Global SMA Conference
Playbk Sports will have a big presence at the annual Sports Marketing Association (SMA) Conference to be held in Charlotte, North Carolina from October 26 – 28. The conference is being billed as having the best content in over a decade, and Playbk Sports co-founder...
The Gates Are Open For Racing Above
The Kilmore Racing Club has officially entered a new era of digital innovation as the organisation (inclusive of Kilmore Trackside and The Bendigo Club) launched the Racing Above technology ecosystem across all venues. The launch coincides with the busiest time of the...
Special Olympics Australia Showcase Leading Sport Tech for People With Intellectual Disability
For an organisation founded by the dynasty of the Kennedy/Shriver families in the United States, you might think Special Olympics was a more easily recognised brand in Australia. Add to that the fact that only three organisations globally have permission to use the...