Playbk Schools

Curriculum-aligned school programs designed to drive participation at scale

Explore Playbk Platform

Playbk Schools

Curriculum-aligned school programs designed to drive participation at scale

Explore Playbk Platform
NFL logo Playbk website
AusCycling Playbk website
Brisbane Broncos Playbk website
West Coast Eagles logo Playbk website
Brisbane Lions logo Playbk website
Special Olympics Academy log Playbk website
Brisbane Bullets logo Playbk website
Gold Coast SUNS logo Playbk website
Little Athletics Australia logo Playbk website
Gold Coast Titans logo on Playbk website

Playbk Schools

 

Playbk Schools is an Australian Curriculum aligned digital development environment designed to increase participation and engagement in schools.

Built with sporting organisations, education partners and governing bodies, Playbk Schools delivers structured learning experiences that support teachers, engage students and strengthen long-term participation pathways.

Our Schools solutions are designed to scale across regions, reduce delivery burden and create measurable impact across participation, development and engagement.

WHAT PLAYBK SCHOOLS DELIVERS

Five Key Participation Areas for Schools and Sporting Organisations

1. Curriculum Aligned Programs

Deliver structured sport products aligned to the Australian Curriculum and ACARA learning frameworks — supporting teachers with ready-to-deliver learning across schools.

2. Teacher & Coach Support

Provide practical learning resources, session plans and video-based delivery tools that empower teachers and coaches to confidently deliver sport.

3. Student Participation Pathways

Create engaging participation pathways that connect schools with clubs and long-term participation opportunities.

4. Physical Literacy & Skill Development

Sport-specific learning to develop Fundamental Movement Skills, Physical Literacy and confidence for all abilities.

5. School & Community Engagement

Strengthen relationships between schools, clubs and governing bodies — driving sustainable participation growth.

HOW PLAYBK SCHOOLS WORKS

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Co-Designed with Your Sport

We work with National Sporting Organisations and professional teams to design Playbk Schools products aligned to participation priorities, school environments and ASC Play Well objectives.

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Scalable School Delivery

Purpose-built schools functionality including lesson plans, session structures and delivery tools enables consistent delivery across thousands of schools while reducing teacher workload.

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Teacher Professional Learning

Teacher-focused professional learning and ready-to-deliver lesson resources empower teachers to confidently deliver sport — unlocking participation across both primary and secondary school settings.

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Long-term Participation Pathways

Playbk Schools connects school engagement with club and community pathways — supporting long-term participation and sustainable growth across your sport.

COMMERCIAL & OPERATIONAL VALUE

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Reduce Workforce Delivery Costs

Reduce reliance on coach-led school clinics by enabling teachers with structured learning, lesson plans and delivery tools — scaling participation while lowering delivery costs.

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The Playbk Impact Formula

1 hour of digital learning can preserve up to 4.5 hours of workforce capacity — reducing travel, coordination and delivery time while enabling teachers to deliver your sport at scale.

SEE PLAYBK SCHOOLS IN ACTION

Discover how leading sporting organisations are building scalable digital programs with Playbk.

POWERED BY PLAYBK IQ

Playbk Schools led by Damian Hecker and Jon Shepherd

Playbk IQ

Playbk IQ is the intelligence layer embedded within Playbk Schools, providing visibility across participation, teacher engagement and program impact.

It transforms school delivery into measurable, scalable participation outcomes.

Playbk Schools powering NFL FLAG in Australia and New Zealand

Actionable Insights

Playbk IQ delivers meaningful insights beyond traditional reporting — helping organisations understand reach, engagement and participation growth.

Track adoption, measure progress and identify opportunities to expand school programs.

Playbk Schools powering the West Coast Eagles

Commercial Value

Playbk IQ powers the Playbk Impact Formula — connecting digital school delivery to operational efficiency and participation growth.

Support funding, demonstrate impact and scale school programs nationally.

PLAYBK SCHOOLS IN ACTION

CURRICULUM-ALIGNED SCHOOL PARTICIPATION

AusBike Digital

AusCycling partnered with Playbk Sports to launch AusBike Digital — a curriculum-aligned schools product designed to support teachers and scale cycling participation nationally.

Delivered through 22 structured micro-learning products and ready-to-deliver lesson resources, AusBike Digital enables teachers to confidently deliver cycling across primary schools.

Recognised as the 2025 LearnX Platinum Winner, AusBike Digital has engaged more than 40,000 students and supports scalable school participation across Australia.

ELITE ATHLETE MINDSET FOR SCHOOLS

Lions Inspire

The Brisbane Lions partnered with Playbk Sports to launch Inspire — a curriculum-aligned schools product designed to build student confidence, wellbeing and physical activity.

Delivered through elite athlete-led micro-learning and classroom-ready resources, Inspire supports Year 9 & 10 students while enabling teachers through a 90-minute accredited professional learning course.

Free to schools nationwide, Inspire combines AFLW player-led learning, curriculum alignment and scalable digital delivery to support student engagement across classrooms.

GLOBAL SPORT. SCHOOL READY.

PE Teacher Accreditation

NFL FLAG Australia & New Zealand teamed up with Playbk Sports to launch the NFL FLAG Teacher Accreditation Course.

Delivered through engaging video and global NFL FLAG expert instruction, the course equips teachers with everything needed to confidently introduce and run structured NFL FLAG within PE curriculum.

Recognised as a 2025 LearnX Platinum Award Winner, the program has already accredited over 650 teachers, delivering 3,000+ hours of structured PE learning to nearly 70,000 students — with 68% experiencing NFL FLAG for the first time.

STRENGTHS-BASED LEARNING FOR EVERY STUDENT

Play To Your Strengths

The Gold Coast SUNS partnered with Playbk Sports to launch Play To Your Strengths — a digital leadership and wellbeing product designed for classroom delivery at scale.

Part of the SUNS Learning platform, the program features athlete-led lessons supporting confidence, resilience and personal development, alongside a short teacher course for easy classroom implementation.

Recognised as a 2025 LearnX Platinum Award Winner, the program has engaged 5,000+ students since 2021 and is one of 10 digital products delivered through SUNS Learning.

AUSSIE RULES. CLASSROOM READY.

Freestyle Footy

The West Coast Eagles partnered with Playbk Sports to launch Freestyle Footy — the first product within the club’s Eagles Active learning platform, designed to bring Aussie Rules into schools at scale.

Delivered through player, coach and staff led digital learning, the free course empowers teachers to confidently deliver fun, safe and inclusive AFL learning across Western Australia.

In its first 12 months, Freestyle Footy achieved strong teacher adoption, reaching 1,700+ students across structured 6-week programs — delivering more than 10,000 learning sessions and the equivalent of 400+ in-school clinics, without requiring in-person delivery.

FREQUENTLY ASKED QUESTIONS

What is Playbk Schools?

Playbk Schools is a digital product that enables teachers to deliver your sport in schools, driving scalable participation and long-term engagement.

Who is Playbk Schools for?

Playbk Schools is designed for National Sporting Organisations, leagues and professional teams seeking to scale participation across primary and secondary schools.

How is Playbk Schools delivered?

Aligned to the Australian Curriculum, Playbk Schools is delivered through mobile-first and desktop digital learning, lesson plans and teacher resources designed for simple classroom and physical education delivery.

How long does product development take?

Most Playbk Schools products launch within 8–12 weeks using proven frameworks, co-design workshops and structured production.

Who develops the products?

Playbk leads learning design or can transfor existing curriculum or programs, we execute video production and platform delivery in collaboration with your sport, education stakeholders and subject matter experts.

Can we update existing schools programs?

Yes. Playbk Schools can modernise existing programs into scalable digital products aligned to curriculum and participation objectives.

How does Playbk Schools align with ASC Play Well?

Playbk Schools supports Play Well priorities including participation growth, inclusive access, workforce capability and connected sport pathways.

Why is ClickView video hosting important?

ClickView provides safe, ad-free video delivery approved for schools — unlike YouTube or Vimeo, which are often restricted or blocked.

How do we measure engagement and impact?

Playbk Schools tracks teacher engagement, student participation and delivery metrics through Playbk IQ reporting dashboards.

TRUSTED BY LEADING SPORTS ORGANISATIONS

The Platnium LearnX award recognises the strength of the PE Teacher Accrediation Course and the incredible response from teachers. Playbk Schools has helped us bring NFL Flag into thousands of classrooms and made the sport accessible, fun and safe for students.

Charlotte Offord

GM Australia & New Zealand, NFL

Combining our football and community expertise with Playbk’s specialised approach to sport and education will inspire the next generation of Eagles throughout Western Australia.

Don Pyke

CEO at West Coast Eagles

The Inspire program has been able to be redeveloped in partnership with Playbk Sports. The amazing thing about this is it’s given us an opportunity to refresh this program, make it more accessible to a wider audience of people, and really put our players front and centre.

James Dowling

James Dowling

Head of Community, Brisbane Lions

Bullets Assist LMS, powered by Playbk Sports, has transformed basketball training across Queensland. Playbk’s expertise ensures we’re connecting athletes and educators while making high-quality development accessible everywhere. I highly recommend their team for delivering innovative, impactful solutions.

Malcolm Watts

CEO, Brisbane Bullets

Playbk Sports has been instrumental in leading the development of the AusBike Digital program. In collaboration with their team’s expertise, we’ve developed engaging content aligned with curriculum standards, empowering children aged 8 to 12 with essential bike riding skills and knowledge in a fun and interactive manner. 

Marne Fechner

CEO, AusCycling

The SUNS Learning portal is a highly valuable digital asset that places our AFL & ALFW players at the forefront of the delivery model. Our long-term eLearning partnership with Playbk Sports helps empower the SUNS to mean more to our community than just a football club.

Mark Evans

CEO, Gold Coast SUNS

Our partnership with Playbk Sports enables us to deliver consistent, high-quality eLearning to our volunteers and officials ensuring young athletes across Australia are supported by confident and well-prepared adults. Ultimately, this will strengthen participation, retention and the long-term success of our sport.

Myles Foreman

CEO, Little Athletics Australia

Our online portal, Inclusive Sport Academy, is our go-to digital ecosystem to connect, educate and support our coaches and volunteers nationally. With over 9,500 registered users and an average learner satisfaction rate of over 90%, we’re seeing genuine authentic transfer of learning into our communities.

Yvonne Snell

General Manager, Special Olympics Australia

Collaborating with Playbk Sports aligns with our commitment to community engagement and inclusivity. The Titans Teach LMS is a game-changer, empowering our community to break down barriers and embrace the joy of sports. I fully endorse Playbk Sports approach, expertise and passion for community impact. 

Renee Cohen

GM Game Development & Community, Gold Coast Titans

Scale Participation Without Scaling Workforce

Enable teachers, reduce delivery costs and deliver your sport across thousands of students with Playbk Schools.

Breanna-Koenen AFLW Lions