Rapidly Evolving Fan Avidity
It’s about connecting, interacting, and communicating in ways
that could have never previously existed.
GOLD COAST SUNS
The SUNS Learning portal is a highly valuable long-term digital asset that places our AFL & ALFW players at the forefront of the delivery model. Playbk’s solution helps empower the SUNS to mean more to our community than just a football club.
Mark Evans, CEO
Pain
Continued demand and expectation to build greater connection with their community as a start up franchise moving into an establishment period.
Time poor athletes, coaches and administrators with unknown ROI on traditional face-to-face community activations.
Problem
Creating authentic connections across large geographic region covering over 3 million sq km across a catchment zone that covers Southern and Northern Queensland as well as parts of the Northern Territory.
Solution
The SUNS required an online solution that could easily connect with schools, fans, coaches, and the wider community.
The digitalisation of sport had arrived and now was the time to future proof the SUNS fan engagement approach.
Results
A partner centric approach during COVID-19 empowered the SUNS to digitise a traditional face-to-face program into a fun, interactive online course called “Play to Your Strengths”.
The customised SUNS Learning Portal is now generating measurable ROI and data that will be used to attract new commercial revenue opportunities.
A SUNS Fitness course is currently in production with more exciting products coming soon.
KEY WINS
SUNS Owned LMS Asset
5,000+ New Fans Engaged
Australian Curriculum Aligned
500% AFL & AFLW player uplift
Recognised Teacher PD
Membership Activation in Play
Play to Your Strengths
Harness Elite Profiles
The SUNS first content foray is the Play to Your Strengths program, which has been delivered to over 50 classrooms and 2000 students from Years 5 – 8.
The six week programs showcases players from the men’s and women’s team and helps young people understand their personal strengths.
Our Team is Ready to Help
Playbk offers immersive digital products and services designed to grow fan engagement and diversify revenue streams.
