Rapidly Evolving Fan Engagement

It’s about connecting, interacting, and communicating in ways
that could have never previously existed.

Speak With Our Team


The SUNS Learning portal is a highly valuable long-term digital asset that places our AFL & ALFW players at the forefront of the delivery model. Playbk’s SportsTech solution helps empower the SUNS to mean more to our community than just a football club.

Mark Evans, CEO


Continued demand and expectation to build greater connection with their community as a start up franchise moving into an establishment period.


Creating authentic connections across large geographic region covering over 3 million sq km.


The SUNS required an online solution that could easily connect with schools, fans, coaches, and the wider community.

The digitalisation of sport had arrived and now was the time to future proof the club.


A partner centric approach during COVID-19 empowered the SUNS to digitise a traditional face-to-face program into a fun, interactive online course called “Play to Your Strengths”.

The customised SUNS Learning Portal is now generating measurable data that will be used to attract new commercial revenue opportunities.


SUNS Owned LMS Asset

1,000+ Students | 30+ Schools

Australian Curriculum Aligned

Commercialise AFL & AFLW player profiles

Recognised Teacher PD

Membership Activation in Play

Play to Your Strengths

Harnessing Elite Player Profiles

This bite-sized learning video is one of the nineteen videos that contribute to the SUNS online character development course for Year 5 & 6 students. 

Our Team is Ready to Help

Playbk offers a contemporary suite of products and services designed to harness elite profiles, grow fan engagement and diversify revenue streams.