Rapidly Evolving Fan Avidity

It’s about connecting, interacting, and communicating in ways
that could have never previously existed.

Speak With Our Team

GOLD COAST SUNS

The SUNS Learning portal is a highly valuable long-term digital asset that places our AFL & ALFW players at the forefront of the delivery model. Playbk’s solution helps empower the SUNS to mean more to our community than just a football club.

Mark Evans, CEO

Pain

Continued demand and expectation to build greater connection with their community as a start up franchise moving into an establishment period.

Time poor athletes, coaches and administrators with unknown ROI on traditional face-to-face community activations. 

Problem

Creating authentic connections across large geographic region covering over 3 million sq km across a catchment zone that covers Southern and Northern Queensland as well as parts of the Northern Territory.

Solution

The SUNS required an online solution that could easily connect with schools, fans, coaches, and the wider community.

The digitalisation of sport had arrived and now was the time to future proof the SUNS fan engagement approach. 

Results

A partner centric approach with Playbk Sports has empowered the SUNS to digitise a traditional face-to-face program into a fun, interactive online courses place AFL & AFLW players at the forefront of the learning journey. 

The customised SUNS Learning Portal is now generating measurable ROI and data that will be used to attract new commercial revenue opportunities.

KEY WINS

SUNS Owned LMS Asset

5,000+ New Fans Engaged

Queensland Government ActiveKIT Grant

500% AFL & AFLW player uplift

Recognised Teacher PD + Curriculum Alignment

Membership Activation in Play

SUNS Learning Portal

Harness Elite Profiles

The SUNS Learning portal is home to over 5,000 students and teachers in hundres of classrooms across Australia. The first content foray is the Play to Your Strengths program, which has been delivered to over 75 classrooms and 2000 students from Years 5 – 8.

SUNS Fitness for Year 7 & 8 HPE students is an online learning course immersing learners within world-class training facilities, taking on health and fitness secrets of AFL and AFLW players. 

Our Team is Ready to Help

Playbk offers immersive digital products and services designed to grow fan engagement and diversify revenue streams.