Transcend Geographic Barriers
Personalised eLearning experiences that innovate the fan connection.
GOLD COAST SUNS
The SUNS Learning portal is a highly valuable digital asset that places our AFL & ALFW players at the forefront of the delivery model. Our long-term eLearning partnership with Playbk Sports helps empower the SUNS to mean more to our community than just a football club.
Mark Evans, CEO
Pain
Continued demand and expectation to build greater connection with their community as a start up franchise moving into an establishment period.
Time poor athletes, coaches and administrators delivering face-to-face initiatives were not scalable.
Problem
Creating authentic connections across large geographic region covering over 3 million sq km across a catchment zone that covers Southern and Northern Queensland as well as parts of the Northern Territory.
Solution
The SUNS required a Learning Maangement System that could easily transcend gepgrpahic barriers and connect with them schools, coaches, and the wider community.
Results
A suite of 10 bespoke eLearning and fitness technology products that harnesses club IP and uses the brand and unique stories of athletes and coaches to meet fans where they are – online.
The SUNS Learning Portal is overoming geographic challenges by saving staff travel time and has facilitated successful grant applications, whilst providing new ways to activate fans to games, camps, merchandise and more.
KEY WINS
SUNS Owned LMS Asset
5,000+ Students Registered
Queensland Government ActiveKIT Grant
500% AFL & AFLW player uplift
Recognised Teacher PD + Curriculum Alignment
Membership Activation in Play