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We transform sunk costs (players, coaches, staff, mascots, and programs) and repurpose these assets into sustainable products.Teams, leagues, and properties must find new ways to reach more fans and monetise assets differently.

We make it our priority to share the best, most up-to-date resources to help get you started.


Sports technology podcast

How To Turn Aussie Sports into Global Brands

Jon Shepherd & Damian Hecker on ASTN podcast

How Playbk Sports Hit the Sports, Technology & Education Trifecta

Melbourne Vixens & Playbk Sports

The Art of Sport Technology Decision Making

Women in sports technology

Women in Sports Technology - Change The Ratio