AusCycling
Scaling Bike Education Nationwide with AusBike Digital
AusCycling
Case Study
AUSCYCLING CASE STUDY
Overview
AusCycling partnered with Playbk to develop AusBike Digital, a national bike education platform designed to scale participation, improve safety and support lifelong cycling pathways.
Aligned with ASC Play Well priorities and supporting the growth of Sporting Schools nationally, AusBike Digital provides educators, students and communities with accessible, engaging and curriculum-aligned learning experiences.
Recognised globally, AusBike has received the UCI Cycling for All Award (2024) and Platinum LearnX Award (2025), setting the national benchmark for digital bike education and participation impact.
PRODUCTS IN PLAY
Playbk Platform
A scalable digital learning platform delivering micro-learning courses, educator resources and interactive bike education experiences across schools nationwide.
Playbk Schools
National school engagement infrastructure supporting Sporting Schools delivery, teacher adoption and long-term participation pathways.
Playbk IQ
Real-time participation and engagement insights helping AusCycling measure impact, optimise delivery and align with ASC Play Well outcomes.
Playbk Sports has been instrumental in leading the development of the AusBike Digital program. In collaboration with their team’s expertise, we’ve developed engaging content aligned with curriculum standards, empowering children aged 8 to 12 with essential bike riding skills and knowledge in a fun and interactive manner.
Marne Fechner, CEO AusCycling
Pain
Bike riding participation across Australia was declining, particularly among young people riding to and from school, impacting safety, confidence and long-term participation in cycling
Problem
AusCycling needed a scalable, accessible and engaging national solution to deliver bike education consistently across Australia’s diverse geographic landscape while supporting schools, teachers and communities.
Solution
AusCycling partnered with Playbk to launch AusBike Digital — a national, scalable bike education platform supporting schools, educators and communities across Australia.
Developed with Playbk and ACHPER, and aligned with ACARA State and National Curriculum Standards, AusBike Digital enables educators to deliver high-quality, curriculum-aligned bike education. Delivered through the Playbk Platform, and supported by Playbk Schools and Playbk IQ, the solution helps AusCycling scale participation, measure impact and strengthen long-term cycling pathways nationwide.
Results
- 40,000+ students engaged nationwide
- 22 personalised micro-courses delivered
- 4+ hours of interactive learning content
- Integrated with Sporting Schools nationally
- Platinum LearnX Award Winner — Digital Learning
- UCI Cycling for All Award Winner (2024)
AusBike Digital has set the national benchmark for scalable bike education, supporting participation growth, improved safety outcomes and long-term cycling pathways across Australia.
2025 LearnX Platinum Winner
Best Micro Learning
The Learn X Awards recognise the best digital learning and education technology projects across the Asia-Pacific region, attracting entries from global leaders across enterprise, government and sport.
AusBike Digital was recognised for its innovative micro-learning structure and its ability to scale safely and reliably across Australian classrooms – supporting teachers nationwide and reaching more than 29,000 students in 2025.
From L-R: Damian Hecker, Alex Meyland (AusCycling), Jon Shepherd
International award-winning AusBike Digital, scaling bike participation across schools nationally.
KEY WINS
40,000+ students engaged nationwide
22 personalised micro-learning courses
National and state curriculum aligned
Integrated with Sporting Schools nationally
Ambassador-led video and interactive learning content
Real-time participation insights via Playbk IQ
SEE PLAYBK PLATFORM IN ACTION
Discover how leading sporting organisations are building scalable digital programs with Playbk.
Case Study
AusCycling x Playbk Sports
AusCycling partnered with Playbk to launch AusBike Digital — a national, curriculum-aligned bike education platform designed to scale participation across schools and communities.
Powered by the Playbk Platform and supported by Playbk Schools and Playbk IQ, AusBike Digital now engages more than 40,000 students nationwide through micro-learning, on-bike activities and classroom resources.
Aligned with ASC Play Well and recognised globally, AusBike Digital is setting a new benchmark for national sport education programs.
AUSBIKE DIGITAL IN ACTION
Scale Participation. Deliver Impact.
See how Playbk helps National Sporting Organisations grow participation, support schools and measure impact at scale.
