10 Ways to Commercialise

Fan Engagement


Engage more fans and generate revenue in the process

Free Download

Are You Ready To Leverage New World Opportunities?

Playbk, Co-founder

As a life-long learner and passionate educator, I developed this resource to help sport business professionals identify and apply New World thinking in a content driven fan-first world.

Damian Hecker, Co-founder at Playbk Sports

10 ways to commercialise fan engagement

Resource Overview

Professional sport has been hit hard by COVID-19. Teams are the globe have been forced to lay off staff, players have taken pay cuts, broadcast deals have been renegotiated, and matches have been on the decline.

However, like the most resilient athletes coming back from injury or defeat, professional sport too will bounce back use this time to improve. Innovative clubs have seen the pandemic as a way to re-invent their models, and consider what the new world looks like when it comes to engaging fans and driving commercial opportunities.

Get Started

Our 10 Ways to Commercialise Fan Engagement download could be the starting point in reinventing how your organisations breaks through the COVID fog.


Make Date Driven Decisions
Meet Fans Where They live – Online
Customised The Fan Experience
Play The Fan Avidity Long Game
Think Global, Act Local
Harness Elite Profiles & Brands
Playbk Sports Co-founder, Jon Shepherd

Amplify Fan Engagement

Some clubs have taken small steps to explore how the rise of immersive online content can play across the entire fan journey. 

Our Team is Ready to Help

Playbk Sports helps drive fan avidity at a faster rate fusing cutting edge content development and technology – at scale.