10 Ways to Commercialise
Engage more fans and generate revenue in the process
Are You Ready To Leverage New World Opportunities?
As a life-long learner and passionate educator, I developed this resource to help sport business professionals identify and apply New World thinking in a content driven fan-first world.
Damian Hecker, Co-founder at Playbk Sports
Professional sport has been hit hard by COVID-19. Teams are the globe have been forced to lay off staff, players have taken pay cuts, broadcast deals have been renegotiated, and matches have been on the decline.
However, like the most resilient athletes coming back from injury or defeat, professional sport too will bounce back use this time to improve. Innovative clubs have seen the pandemic as a way to re-invent their models, and consider what the new world looks like when it comes to engaging fans and driving commercial opportunities.
KEY TAKE AWAYS
Playbk Sports Co-founder, Jon Shepherd
Amplify Fan Engagement
Some clubs have taken small steps to explore how the rise of immersive online content can play across the entire fan journey.
Our Team is Ready to Help
Playbk Sports helps drive fan avidity at a faster rate fusing cutting edge content development and technology – at scale.