Changing The Game

– A Global Perspective

Keynote Masterclass by Playbk Sports on global SportsTech trends to skyrocket

your strategic objectives

SportX Connect Series

SportX Connect Showcase

Rick Burton, Chief Operating Officer at Playbk Sports

If you can’t look around the corner and see the future, you better be working with someone who can.

Rick Burton, Chief Operating Officer at Playbk Sports

Group photo at SportX Connect with Playbk Sports

Event Summary

The Department of Tourism, Innovation and Sport partnered with Playbk Sports to bring you the first SportX Connect event of 2023 – SportsTech changing the game – a global perspective.

Keynote Presenter

This interactive keynote Masterclass by current Playbk Sports, North American Chief Operating Officer and former Chief Marketing officer for the U.S Olympic Committee Rick Burton, will cover the areas of fan engagement, stadia, mega events, and how to harness 6G, AI, VR/AR in a rapidly evolving sporting landscape.

Rick Burton is the David B. Falk Endowed Professor of Sport Management at Syracuse University (U.S.A.), co-author of numerous sports books and regular columnist for the Sports Business Journal and Sportico. His experience includes being the commissioner of the Australian National Basketball League, and being an executive/consultant to world leading international organisations for more than 20 years


The future will feature radical change

Technology is changing how we consume

Brisbane can be the most advanced SportTech city

eSports & traditional can co-exist

Australian sport sector poised for globalization

Continued learning impacts profitability 


Hype Reel

Rick Burton delivered an exceptional keynote on how best to break through the clutter, advance technology innovations, drive human performance and profitability on a global scale. 

SportX Connect Interviews

Our Team is Ready to Help

Playbk help teams fan engagement evolve at a faster rate fusing cutting edge education and SportTech – at scale.