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Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally.

AWS enables you to select the operating system, programming language, web application platform, database, and other services you need. With AWS, you receive a virtual environment that lets you load the software and services your application requires.


sport innovation with F1
sport innovation with Swimming Australia
sport innovation with NFL
sport innovation with NHL
sport innovation with NASCAR
sport innovation with Illinois Football


Sport innovation

Unlocking Data

Sports and entertainment organizations are using data to create new innovations around athlete performance, health and safety, or drive new efficiencies and business models.

Leagues and teams have vast amounts of data, and AWS is enabling them to analyze that data at scale, and make better, more informed decisions.

sport innovation

Engaging Fans

The fan experience is changing before, during, and after games. With AWS, fans are getting deeper insights through visually compelling on-screen graphics, and interactive second screen experiences.

Fan experiences are being enhanced through NFL Next Gen Stats, F1 Insights, Bundesliga Match Facts, Clippers CourtVision, and more – all powered by AWS.

sport innovation

Improving Performance

AWS technology is transforming more than the fan experience – leagues and teams are using AWS to innovate like never before.

F1 is using HPC to advance vehicle performance, the NFL is using ML to transform player health and safety, and the Seattle Seahawks are using a data lake to improve training initiatives

Commercial Success

Gone are the days that ticket sales, mega broadcast deals and player transfers are the only drivers of commercial success.

Teams, leagues, and properties must find new ways to reach more fans and monetise assets differently.

The IP that walks the halls of elite sport is largely untapped and AWS helps unlock endless commercial innovations.


Playbk Sports leading sport innovation with AWS EdStart
Playbk Sports is a selected member of AWS EdStart, the AWS educational technology (EdTech) startup accelerator, is designed to help entrepreneurs build the next generation of online learning, analytics, and campus management solutions on the AWS Cloud.

The accelerator is designed to enable EdTech startups to move faster through benefits such as equity-free financial support through AWS Promotional Credit, technical training and support, access to a global community of EdTech experts, and more.


Gold Coast SUNS

The SUNS Learning portal is a highly valuable long- term digital asset that places our AFL & ALFW players at the forefront of the delivery model.

Playbk’s Sports solution helps empower the SUNS to mean more to our community than just a football club.

Mark Evans

CEO, Gold Coast SUNS

Essendon Football Club

The Flight Deck Portal has established a platform for the club to advance our digital offerings and scale our footprint.

This is a new way for the Bombers to power fan engagement whilst driving commercial opportunities.

Xavier Campbell

CEO (Former), Essendon Football Club

Special Olympics Australia

Inclusive Sport Academy is our go-to digital ecosystem to connect, educate and support our coaches and volunteers nationally.

With over 6,000 registered users and an average learner satisfaction of 90% we’re seeing genuine authentic transfer of learning into our communities.

Pierre Comis

CEO, Special Olympics Australia


SE Melbourne Phoenix

Our club is the “Heartland of Basketball” a region that is home to over 25% of the countries registered basketball participants.

Playbk Sports has provided us a scalable solution to enlarge our footprint and connect with a broader audience of new and existing fans through engaging online content.

Tommy Greer

CEO, SE Melbourne Phoenix

Our Team is Ready to Help

Playbk offers a contemporary suite of online learning products and services designed to harness elite profiles, grow fan engagement and diversify revenue streams.