We Turn Anyone Into Fans
Global online learning firm specializing in fan avidity and revenue generation
OUR CLIENT ROSTER
OVERVIEW
We don’t hang banners. We are not an event agency.
We are a strategic resource for your team who help solve your problems because you don’t have the time, workforce, or infrastructure.
We are strategists, marketers, educators, content developers and technologists.
We transform sunk costs (players, coaches, stadia, team staff members, mascots, and programs) and repurpose these assets into sustainable, revenue-generating products.
Our goal is simple: Help you grow global fan avidity and build new or enhanced revenue streams.
HOW WE HELP TEAMS LIKE YOURS
GOLD COAST SUNS
Learn more
ESSENDON FOOTBALL CLUB
Learn more
SOUTH EAST MELBOURNE PHOENIX
Learn more
SPECIAL OLYMPICS AUSTRALIA
Learn more
How Playbk Sports Works
Your People. Your Brand. Your Voice.
Playbk Sports works with your organisation by harnessing your logo, players, coaches, stadia, training facilities and team administrators and harnesses the power of those ‘brands’ or assets to create global fan avidity and strategic value your organisation can rely on in sustainable ways.
The industry-leading services of AWS help us to deliver
our world-class results to our wide range of clients.
MEMBERSHIPS AND PROGRAMS
Turn Fan Avidity into Revenue
Playbk Sports makes delivering online content simple and effective with dynamic technology, immersive experiences and evergreen materials
LATEST NEWS
Gold Coast SUNS Fans Get Moving With Innovative Fitness Technology
Playbk Sports have been accepted into the Queensland Government’s ActiveKIT (Knowledge Innovation Technology) program for Round 2 funding in a collaborative fitness technology project with the Gold Coast SUNS. The project aligns with the ActiveKIT objectives of...
11 Reasons Why YouTube is Not the Answer for Pro Sport
We’ve recently noticed that across the globe there are lots of sports spinning up content and housing this on YouTube. So what? You might ask – every organisation in the world puts videos on YouTube. Ok, I get your point. But please, stay with us. Much of this content...
Global Growth Continues With Equity Announcement
Playbk Sports is excited to announce their biggest and most strategically important announcement to date, with news experienced sports marketing professional Rick Burton is joining as an equity partner in the business. Effective immediately, Burton will take on an...
The Frog in the Frying Pan – New World Thinking to Tackle the Future of Sport
You’ve all heard the one about the frog in the frying pan right? You know the one – the frog jumps into a frying pan full of lukewarm water and kicks back, very comfortable in their surroundings. All the while not realising the small, incremental changes...
Playbk Sports Accepted into Global Startup Accelerator
Playbk Sports has been accepted into the AWS EdStart program, the AWS educational technology (EdTech) start-up accelerator, designed to help entrepreneurs build the next generation of online learning, analytics, and campus management solutions on the AWS Cloud....
10 Ways to Commercialise Fan Engagement
Fan engagement and professional sport has been hit hard by COVID-19. Teams around the globe have been forced to lay off staff, players have taken pay cuts, broadcast deals have been re-negotiated, and matches have been played in front of empty stadiums. However, like...
4 Reasons to Engage Fans Through Athlete Storytelling
As South East Melbourne Phoenix (SEMP) begun their journey of fusing education, technology and athlete storytelling to engage fans, Melbourne was experiencing a long run of ‘donut days’ and the freedoms that come with it. These freedoms included students...
A Sport Tech Win in Amongst the Gloom
Like every sport around the world, the Australian Football League (AFL) and its clubs have been hit hard by the COVID-19 pandemic. Empty stadiums have made it more difficult to connect to fans, with a community engagement model reliant on stadium activations, school...
Inclusion Solutions and Playbk Sports Announce New Online Learning Partnership
We are thrilled to announce our new online learning partnership with Inclusion Solutions, a leading community development organisation in the field of social inclusion for more than 30 years.Our partnership represents a shared commitment to creating more diverse,...
Melbourne Vixens and Playbk Sports Announce Multi-Year Partnership
The Melbourne Vixens are pleased to announce a new partnership with sports tech company Playbk Sports, paving the way for a new era of content-led digital engagement for fans. The partnership will initially focus on bringing the established Train Like a Vixen program...