The best way for sport to 

commercialise online learning

Playbk Sports makes delivering online learning simple and effective with dynamic technology, immersive

custom and white-label courses, and – of course – Unrivalled Fan Engagement. 

How Playbk Works

OUR CLIENT ROSTER

WHAT WE DO

Custom & White Label Courses 

Playbk works with your team by harnessing your logo, players, coaches and administrators and uses the power of those ‘brands’ to create online learning opportunities that the club can commercialise.

At Playbk, we create educational experiences that people remember.

HOW WE HELP TEAMS LIKE YOURS

GOLD COAST SUNS

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ESSENDON FOOTBALL CLUB

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About Playbk

Reach More Fans With World-Class SportsTech

Playbk is a leading SportsTech company bringing dynamic, digitally enabled online learning content to new and existing fans.

Playbk’s full-stack digital approach provides online course design & development, strategy, marketing and technology solutions that seamlessly work within and uplift existing business functions.

The industry-leading services of AWS help us to deliver
our world-class results to our wide range of clients.

Our Team is Ready to Help

Playbk offers a contemporary suite of online learning products and services designed to harness elite profiles, grow fan engagement and diversify revenue streams.

LATEST NEWS

Playbk Sports Accepted into Global Startup Accelerator

Playbk Sports Accepted into Global Startup Accelerator

Playbk Sports has been accepted into the AWS EdStart program, the AWS educational technology (EdTech) start-up accelerator, designed to help entrepreneurs build the next generation of online learning, analytics, and campus management solutions on the AWS Cloud....

10 Ways to Commercialise Fan Engagement

10 Ways to Commercialise Fan Engagement

Fan engagement and professional sport has been hit hard by COVID-19. Teams around the globe have been forced to lay off staff, players have taken pay cuts, broadcast deals have been re-negotiated, and matches have been played in front of empty stadiums. However, like...

4 Reasons to Engage Fans Through Athlete Storytelling

4 Reasons to Engage Fans Through Athlete Storytelling

As South East Melbourne Phoenix (SEMP) begun their journey of fusing education, technology and athlete storytelling to engage fans, Melbourne was experiencing a long run of ‘donut days’ and the freedoms that come with it.  These freedoms included students...

A Sport Tech Win in Amongst the Gloom

A Sport Tech Win in Amongst the Gloom

Like every sport around the world, the Australian Football League (AFL) and its clubs have been hit hard by the COVID-19 pandemic. Empty stadiums have made it more difficult to connect to fans, with a community engagement model reliant on stadium activations, school...

Physical Literacy: A Well Timed Antidote to Inactivity

Physical Literacy: A Well Timed Antidote to Inactivity

With local sport only now coming out of a two year Covid enforced lay off, the launch of Special Olympics Australia’s Physical Literacy suite of online courses could not be more perfectly timed. But, let’s back track for a moment. Physical Literacy you say?...