Every team needs a playbook

Global sports content firm specializing in fan avidity and revenue generation  

How Playbk Works

OUR CLIENT ROSTER

Rainbow Club join Playbk Sports Client Roster
OVERVIEW

We don’t hang banners. We are not an event agency.

We are a strategic resource for your team who help solve your problems because you don’t have the time, workforce, or infrastructure.

We are strategists, marketers, educators, content developers and technologists.

We transform sunk costs (players, coaches, stadia, team staff members, mascots, and programs) and repurpose these assets into sustainable, revenue-generating products.

Our goal is simple: Help you grow global fan avidity and build new or enhanced revenue streams.

HOW WE HELP TEAMS LIKE YOURS

GOLD COAST SUNS

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ESSENDON FOOTBALL CLUB

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Essendon Football Club Digital Ecosystem
How Playbk Sports Works

Your People. Your Brand. Your Voice.

Playbk Sports works with your organisation by harnessing your logo, players, coaches, stadia, training facilities and team administrators and harnesses the power of those ‘brands’ or assets to create global fan avidity and strategic value your organisation can rely on in sustainable ways.

The industry-leading services of AWS help us to deliver
our world-class results to our wide range of clients.

MEMBERSHIPS AND PROGRAMS

STWS & Playbk
ASTN & Playbk Sports
AWS EdStart and Playbk Sports
Playbk Sports & Sports Innovation Texas

Turn Fan Avidity into Revenue

Playbk Sports makes delivering online content simple and effective with dynamic technology, immersive experiences and evergreen materials

LATEST NEWS

Global Growth Continues With Equity Announcement

Global Growth Continues With Equity Announcement

Playbk Sports is excited to announce their biggest and most strategically important announcement to date, with news experienced sports marketing professional Rick Burton is joining as an equity partner in the business. Effective immediately, Burton will take on an...

Playbk Sports Accepted into Global Startup Accelerator

Playbk Sports Accepted into Global Startup Accelerator

Playbk Sports has been accepted into the AWS EdStart program, the AWS educational technology (EdTech) start-up accelerator, designed to help entrepreneurs build the next generation of online learning, analytics, and campus management solutions on the AWS Cloud....

10 Ways to Commercialise Fan Engagement

10 Ways to Commercialise Fan Engagement

Fan engagement and professional sport has been hit hard by COVID-19. Teams around the globe have been forced to lay off staff, players have taken pay cuts, broadcast deals have been re-negotiated, and matches have been played in front of empty stadiums. However, like...

4 Reasons to Engage Fans Through Athlete Storytelling

4 Reasons to Engage Fans Through Athlete Storytelling

As South East Melbourne Phoenix (SEMP) begun their journey of fusing education, technology and athlete storytelling to engage fans, Melbourne was experiencing a long run of ‘donut days’ and the freedoms that come with it.  These freedoms included students...

A Sport Tech Win in Amongst the Gloom

A Sport Tech Win in Amongst the Gloom

Like every sport around the world, the Australian Football League (AFL) and its clubs have been hit hard by the COVID-19 pandemic. Empty stadiums have made it more difficult to connect to fans, with a community engagement model reliant on stadium activations, school...

The Gates Are Open For Racing Above

The Gates Are Open For Racing Above

The Kilmore Racing Club has officially entered a new era of digital innovation as the organisation (inclusive of Kilmore Trackside and The Bendigo Club) launched the Racing Above technology ecosystem across all venues. The launch coincides with the busiest time of the...