Digital Products Built For Sport
Playbk builds connected digital products that grow participation, strengthen pathways and scale sport.
Frustrated by
Why Sport Needs Digital Products
%
cite cost and accessibility as barriers to participation
(ASC – Play Well Report)
%
of sporting organisations lack scalable digital systems
(ASC – State of Play data)
%
potential revenue growth if sport closes the digital technology gap
(Morgan Stanley Sports Report)
THE PLAYBK PRODUCT ECOSYSTEM
Playbk Academy
Develop athletes with mobile-first digital academies that support pathway development, strength & conditioning, performance habits, wellbeing and leadership.
Paired with: Participate • Schools • IQ
Playbk Schools
Introduce new participants through curriculum-aligned programs that empower teachers and create scalable pathways from schools into clubs and community sport.
Paired with: Participate • Academy • IQ
Playbk Participate
Build capability across coaches, volunteers and officials with flexible digital learning designed to improve confidence, consistency and participant experiences.
Paired with: Schools • Academy • IQ
Playbk IQ
Measure participation, track engagement and unlock real-world insights that help sporting organisations optimise programs, impact and drive sustainable growth.
Paired with: Participate • Schools • Academy
The Playbk Ecosystem
Connected products built for sport
Playbk Academy, Schools, Participate and IQ work together to deliver scalable digital products for sport.
From athlete development to school engagement, workforce education and performance insights — Playbk connects every part of your participation and performance pathway.
Built specifically for sport, Playbk helps organisations:
• Drive participation growth
• Develop athletes
• Support coaches and volunteers
• Measure impact
Built for sport. Designed to scale.
This Month’s Case Study
NFL FLAG
Scaling participation through schools across Australia and New Zealand.
Over the past two years, the PE Teacher Accreditation Course, powered by Playbk Schools and Playbk IQ, has created a scalable teacher-led delivery model.
- 1,000+ teacher and coach registrations
- 70,000 students reached
- 68% experiencing FLAG for the first time
- Equivalent to 4,074 school clinics delivered
- 2025 LearnX Platinum Award — Best Learning Impact
The result? Scalable participation, stronger school engagement and sustainable growth.
PROVEN IN SPORT
BRISBANE LIONS
Playbk Schools
WEST COAST EAGLES
Playbk Schools | Playbk Academy
GOLD COAST SUNS
Playbk Schools | Playbk Academy
SPECIAL OLYMPICS AUSTRALIA
Playbk Participate | Playbk Schools
TRUSTED BY LEADING SPORTS ORGANISATIONS
The Platnium LearnX award recognises the strength of the PE Teacher Accrediation Course and the incredible response from teachers. Playbk Schools has helped us bring NFL Flag into thousands of classrooms and made the sport accessible, fun and safe for students.
Combining our football and community expertise with Playbk’s specialised approach to sport and education will inspire the next generation of Eagles throughout Western Australia.
The Inspire program has been able to be redeveloped in partnership with Playbk Sports. The amazing thing about this is it’s given us an opportunity to refresh this program, make it more accessible to a wider audience of people, and really put our players front and centre.
Bullets Assist LMS, powered by Playbk Sports, has transformed basketball training across Queensland. Playbk’s expertise ensures we’re connecting athletes and educators while making high-quality development accessible everywhere. I highly recommend their team for delivering innovative, impactful solutions.
Playbk Sports has been instrumental in leading the development of the AusBike Digital program. In collaboration with their team’s expertise, we’ve developed engaging content aligned with curriculum standards, empowering children aged 8 to 12 with essential bike riding skills and knowledge in a fun and interactive manner.
The SUNS Learning portal is a highly valuable digital asset that places our AFL & ALFW players at the forefront of the delivery model. Our long-term eLearning partnership with Playbk Sports helps empower the SUNS to mean more to our community than just a football club.
Our online portal, Inclusive Sport Academy, is our go-to digital ecosystem to connect, educate and support our coaches and volunteers nationally. With over 9,500 registered users and an average learner satisfaction rate of over 90%, we’re seeing genuine authentic transfer of learning into our communities.
Collaborating with Playbk Sports aligns with our commitment to community engagement and inclusivity. The Titans Teach LMS is a game-changer, empowering our community to break down barriers and embrace the joy of sports. I fully endorse Playbk Sports approach, expertise and passion for community impact.
Ready to Grow Your Sport?
We help organisations scale participation, develop athletes and build sustainable growth.
NEWS AND INSIGHTS
SUNS Headstart Launches to Support Young Athletes’ Wellbeing
The Gold Coast SUNS have kicked another goal in the award-winning SUNS Learning space, launching SUNS Headstart - an innovative holistic health program in partnership with Playbk Sports. SUNS Headstart offers a suite of digital courses designed to empower young...
Celebrating Four Platinum Client Wins at the 2025 Learn X Awards
Gold Coast - Australia, Playbk Sports is proud to celebrate the success of four client organisations recognised at the 2025 Learn X Awards, held at the Crown Palladium, Melbourne on Wednesday 26th November, 2025. Across four categories, each client received honours...
Why Safe Video Platforms Like ClickView Matter More Than Ever
Gold Coast, Australia – Thursday 23rd October, 2025 - From the Brisbane Lions to the West Coast Eagles, Gold Coast SUNS, Brisbane Bullets, AusCycling, NFL and Special Olympics Australia, Playbk Sports clients are redefining how sport connects with schools. Through...