Welcome to Playbk Sports
Revenue Generating eLearning and Fitness Products for 10 to 30 year olds
OUR STORY
Every team needs a playbook.
Playbk Sports enables teams, leagues and properties to connect and commercialize young fans [10 to 30 year old’s] through dynamic technology and immersive eLearning and fitness products.
Our goal is simple, help you grow global fan avidity and build new or enhanced revenue.
We don’t do in-person events. We don’t your social media.
Our Management Subscription as a Service Model harnesses your logo, players, coaches, stadia, facilities and team administrators and use the power of those ‘brands’ to create revenue generating products that your organization can rely on in sustainable ways.
As market leaders, we’re trusted by the biggest teams in sport, including the National Football League (NFL) and clients across the Australian Football league (AFL), National Rugby League (NRL), National Basketball League (NBL), Suncorp Super Netball, as well as AusCycling and Special Olympics Australia who form part of a global movement for people with an intellectual disability.
At Playbk Sports, we give world-wide fans what they want – closer access to the sports they love.
OUR JOURNEY
EXECUTIVE LEADERSHIP TEAM
Our team is dedicated to revolutionizing the sports industry through innovative solutions.
We combine cutting-edge technologies with data-driven insights, we aim to enhance athlete performance, optimize fan engagement, and streamline operations for sports organizations.
With a focus on innovation, we are poised to shape the future of sports through technology.

Jon Shepherd
Co-founder

Damian Hecker
Co-founder

Rick Burton
Chief Operating Officer
OUR VISION
To drive a new era of global fan avidity through impact driven content.
OUR MISSION
Giving sport entities the playbook they need for winning in the rapidly changing global economy.
OUR VALUES & BEHAVIOURS
MATESHIP
We are transparent
We are inclusive
We are loyal
AMBITIOUS
We cultivate a high-performance environment
We uphold a competitive mindset
We strive to be world-class in all that we do
DYNAMIC
We maximise our strengths
We play with great timing
We deliver innovative approaches
IMPACTFUL
We make others better
We care about the result, winning matters
We forge meaningful connections
Unrivalled Fan Engagement
Our Brand Story
We love to create experiences that fans remember. Our brand sets forth our innovative approach to help elite sporting organisations reach their strategic objectives. Get to know the story behind Playbk Sports.