Welcome to Playbk Sports

Powering World-Class Online Learning For Sport


The best way for sport to commercialise online learning. 


Formerly operating as Leaders of Evolution, Playbk Sports makes delivering online learning simple and effective with dynamic technology, immersive custom and white-label courses, and – of course – Unrivalled Fan Engagement.

Playbk works with your team by harnessing your logo, players, coaches and administrators and uses the power of those ‘brands’ to create learning opportunities that clubs can commercialise.

As SportsTech trailblazers, Playbk fuses online learning and fan engagement – at scale.

Playbk’s unrivalled fan engagement approach has expertly designed and deployed contemporary online learning with Australian Rules Football League teams, including, Essendon Football Club and Gold Coast SUNS as well as South East Melbourne Phoenix who compete in the National Basketball League.

A long-term partnership with Special Olympics Australia further supports Playbk’s ability to scale virtual programs for diverse audiences.

Playbk’s full-stack digital approach provides strategy, portal design and development, marketing and technology solutions that seamlessly work within and uplift existing business functions.

Playbk continues to focus on innovative solutions for organisations across elite sport, education and not-for-profits to connect with fans in authentic and meaningful ways.

At Playbk, we create experiences that people remember.



The Starting Line

Motivated to disrupt traditional education, former classroom teacher and passionate educator, Damian Hecker, and retired athlete turned entrepreneur, Jon Shepherd, Co-founded Leaders of Evolution with the vision to inspire fun, engaging and authentic cloud-based learning opportunities for young people all over the world.


Building Momentum

Our suite of researched-backed, contemporary online courses equipped students aged 10 to 18 years with the leadership and life skills to thrive as global citizens.

To provide guidance and clarity to learners, we created the 4 C’s of Learning Framework – whereby learners walk away with their Competence, Confidence, Character and Connectedness enhanced.


Global Recognition

Connecting with 400+ schools and 10,000+ students from all over the world, we paved the way as an active member of the Amazon Web Services (AWS) EdStart – a select entry global accelerator program.

We also signed long-term partnerships with elite sporting organisations delivering customised revenue generating online fan engagement programs.


Preparing for Growth

COVID-19 has increased the need to maximize ROI on all digital platforms.

Harnessing our passion and proven industry expertise in education and elite sport, Playbk Sports was born to commercialise online learning for professional sporting organisations – at scale.

Our X-factor is generating revenue through SportsTech.


Jon Shepherd

Jon Shepherd


Damian Hecker

Damian Hecker


Rick Burton

Rick Burton

Head of North American Operations



We are transparent

We are inclusive

We are loyal


We cultivate a high-performance environment

We uphold a competitive mindset

We strive to be world-class in all that we do


We maximise our strengths

We play with great timing

We deliver innovative approaches


We make others better

We care about the result

We forge meaningful connections

Unrivalled Fan Engagement

Our Brand Story 

We love to create experiences that fans remember. Our brand sets forth our innovative approach to help elite organisations reach their goals. Get to know the story behind Playbk.