Welcome to Playbk Sports

ABOUT US

Founded in 2015 by Damian Hecker and Jon Shepherd, Playbk Sports emerged from a desire to revolutionise educational experiences within the sports sector.

Moving beyond outdated educational tools and the geographic limitations often faced by those in remote areas, they embarked on building cutting-edge eLearning experiences.

Their inaugural project, aimed at enhancing sports accessibility for people with intellectual disabilities, marked the beginning of an ongoing commitment to develop eLearning solutions that respond to the dynamic needs of today’s sports industry.

Playbk Sports is dedicated to delivering exceptional outcomes in critical development areas including School Programs, Academy Pathways, Coach Education, Workforce Development and Volunteer Upskill.

Our initiatives are designed to maximise impact, streamline processes, and expand workforce capacity, all while securing sustainable revenue streams through eLearning product sales, new sponsorship opportunities, and facilitating access to government funding.

At the core of our operation is the Management Software as a Service (MSaaS) model, which underscores our bespoke approach. By partnering with sports organisations, we deliver a world-class Learning Management System and personalised educational and fitness technology products that are specifically tailored to your strategic objectives. This model allows our clients to concentrate on their primary operations, safe in the knowledge that they are also meeting the innovation requirements necessitated by the digitalisation of sports.

Our specialised focus on sports sets us apart. With a passion that drives our expertise, we are committed exclusively to this sector, ensuring that our efforts are always aligned with the latest trends and needs of the sports community.

This singular dedication has made us the trusted partner of leading sports teams and leagues globally, including the National Football League (NFL) and clients across the AFL, NRL, NBL, Suncorp Super Netball, AusCycling, and Special Olympics Australia.

Playbk Sports enhances global sports access and engagement, empowering organisations to deepen fan connections and deliver community benefits. Join us in shaping a more inclusive and connected future for sports education and engagement.

OUR JOURNEY

MEET THE FOUNDERS

At Playbk Sports, we take pride in our bespoke approach that intertwines education, sport, and technology to create unparalleled experiences. Our team, a blend of specialists in AWS technology, WordPress, online learning design, graphic design, videography, marketing, and the commercialisation of eLearning products, works seamlessly to innovate the sports industry.

Under the strategic guidance of our company executives Jon Shepherd and  Damian Hecker, we are committed to delivering excellence. This leadership ensures that we not only meet but exceed the expectations of the world’s most prestigious sports organisations.

Our mission is to transform the sports industry with our unique blend of technological prowess and strategic insight. By harnessing advanced technologies and leveraging data-driven decisions, our expertise is particularly focused on the digitisation of key areas including School Programs, Academy Pathways, Coach Education, and Workforce Development & Volunteer Upskill, aiming to transform and enhance these crucial sectors within the sports industry.

With innovation at our core, Playbk Sports is at the forefront of shaping the future of sports. Join us as we redefine what’s possible through the power of technology, education, and sport.

OUR VISION

Shaping the future of sports by connecting passion, technology, and global communities.

OUR MISSION

Empowering the sports world through innovation, education, and unparalleled digital experiences.

OUR VALUES & BEHAVIOURS