Welcome to Playbk Sports

Revenue Generating eLearning and Fitness Products for 10 to 30 year olds


Every team needs a playbook.  


Playbk Sports enables teams, leagues and properties to connect and commercialize young fans [10 to 30 year old’s] through dynamic technology and immersive eLearning and fitness products.

Our goal is simple, help you grow global fan avidity and build new or enhanced revenue.

We don’t do in-person events. We don’t your social media.

Our Management Subscription as a Service Model harnesses your logo, players, coaches, stadia, facilities and team administrators and use the power of those ‘brands’ to create revenue generating products that your organization can rely on in sustainable ways.

As market leaders, we’re trusted by the biggest teams in sport, including the National Football League (NFL) and clients across the Australian Football league (AFL), National Rugby League (NRL), National Basketball League (NBL), Suncorp Super Netball, as well as AusCycling and Special Olympics Australia who form part of a global movement for people with an intellectual disability.

At Playbk Sports, we give world-wide fans what they want – closer access to the sports they love.



The Starting Line

Motivated to disrupt traditional education, former classroom teacher and passionate educator, Damian Hecker, and retired athlete turned entrepreneur, Jon Shepherd, Co-founded Leaders of Evolution with the vision to inspire fun, engaging and authentic cloud-based learning opportunities for young people all over the world.


Building Momentum

Our suite of researched-backed, contemporary online courses equipped students aged 10 to 18 years with the leadership and life skills to thrive as global citizens.

To provide guidance and clarity to learners, we created the 4 C’s of Learning Framework – whereby learners walk away with their Competence, Confidence, Character and Connectedness enhanced.


Global Recognition

Connecting with 400+ schools and 10,000+ students from all over the world, we paved the way as an active member of the Amazon Web Services (AWS) EdStart – a select entry global accelerator program.

We also signed long-term partnerships with elite sporting organisations delivering customised revenue generating online fan engagement programs.


Preparing for Growth

COVID-19 has increased the need to maximise ROI on all digital platforms.

Harnessing our passion and proven industry expertise in education and elite sport, Playbk Sports was born to commercialise online learning for professional sporting organisations – at scale.

Our X-factor is generating revenue through SportsTech.


Commercializing Fans

Establishing long-term partnership with the biggest teams in sport our goal remains simple, help you grow fan avidity and build new or enhanced revenue.

The launch of our Management Subscription as a Service model brings greater efficiency for our clients resulting in deploying more eLearning & fitness technology products to world-wide fans.


Our team is dedicated to revolutionizing the sports industry through innovative solutions.

We combine cutting-edge technologies with data-driven insights, we aim to enhance athlete performance, optimize fan engagement, and streamline operations for sports organizations.

With a focus on innovation, we are poised to shape the future of sports through technology.

Jon Shepherd

Jon Shepherd


Damian Hecker

Damian Hecker


Rick Burton

Rick Burton

Chief Operating Officer


To drive a new era of global fan avidity through impact driven content.


Giving sport entities the playbook they need for winning in the rapidly changing global economy.



We are transparent

We are inclusive

We are loyal


We cultivate a high-performance environment

We uphold a competitive mindset

We strive to be world-class in all that we do


We maximise our strengths

We play with great timing

We deliver innovative approaches


We make others better

We care about the result, winning matters

We forge meaningful connections

Unrivalled Fan Engagement

Our Brand Story 

We love to create experiences that fans remember. Our brand sets forth our innovative approach to help elite sporting organisations reach their strategic objectives. Get to know the story behind Playbk Sports.