Driving Fan Avidity &
Revenue Showcase
Unpack new revenue streams to engage future fans – at scale.
Playbk Sports Showcase
This showcase event really opened my eyes to new opportunities for our junior market because how we need to engage with these fans has really changed.
Jeremy Millard, GM Consumer at Hawthorn Football Club
Event Summary
Join our North American Chief Operating Officer Rick Burton as we explore the economic realities of a post-Covid global sporting landscape, and the opportunities yet to be realised.
Covid-19 has accelerated the need for professional sporting organisations to harness technology to drive revenue whilst continuing to deliver existing and future initiatives, often within newly minted organisation structures.
This showcase supported attendees in building or refining current business strategies that unpacked:
• A global view of the economic recovery of professional sport
• The untapped market as a new world revenue stream for sport
• Harnessing technology to grow fan avidity
• Building a digital tribe
• Which emerging technology levers to pull – and when
Keynote Presenter
He served as the Chief Marketing Officer for the U.S. Olympic Committee for the Beijing 2008 Summer Olympics. He was previously commissioner of the Australian National Basketball.
KEY TAKE AWAYS
Showcase Overview
Hype Reel
Rick Burton delivered an exceptional keynote on how best to monetize fans as we rapidly head towards a 6G, AI, VR, Meta and content driven world.
Exclusive Interviews
Our Team is Ready to Help
Playbk help teams fan engagement evolve at a faster rate fusing cutting edge education and SportTech – at scale.
