Women In Sport Summit

Explore and celebrate the continued evolution of the critical role

women are playing in all arenas of global sport.

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Women In Sport Summit Showcase

Sarah Butler quote for Playbk Sports

“Australia has been leading the way in monitoring and collecting both men’s and women’s data equally to the same depth and detail”

Sarah Butler, Director of Global Communications at Stats Perform

Rick Burton delivering a Playbk Sports Keynote

Event Summary

The Women in Sport Summit brought together some of the biggest brands in global sport last Thursday on the Gold Coast to explore and celebrate the continued evolution of the critical role women are playing in all arenas within the global sporting landscape.

With presentations from organisations including Ultimate Fighting Championship, Angel City FC, Stats Perform, Golf Australia, Tik Tok, FIFA and many others, this world class event delivered by Ministry Of Sport outlined the growth of women’s sport and the opportunities for further growth into the future.

Keynote Presenters

Playbk Sports co-founder Jon Shepherd took his place alongside Jane McGough from the Gold Coast SUNS as they explained how technology was being used to build a deeper connection to their fan base and to showcase their AFLW players through the suite of SUNS online learning products. 


250+ Sporting Executives Attended

Angel City FC shared revenue model 

40% of sport participants are female

Female sport only reieves 4% of media coverage

Women’s sport revenue expected to grow by 15% by 2026

Less than 5% of sport tech start-ups are led by women

Showcase Overview

SUNS Fitness

AFLW Captain, Charlie Rowbottom shares her insights into what it takes to stay fit and healthy through this immersive online learning experience. 

Exclusive Interviews

Our Team is Ready to Help

Playbk help teams fan engagement evolve at a faster rate fusing cutting edge education and SportTech – at scale.