The Digital Platform Partner For Sport
Playbk works alongside leagues, clubs and governing bodies to build scalable digital products that grow participation and pathway performance.
The Digital Platform Partner For Sport
Playbk works alongside leagues, clubs and governing bodies to build scalable digital products that grow participation and pathway performance.
ABOUT PLAYBK
Built For The Future of Sport
Playbk (pronounced playbook) is a digital sport platform designed to help organisations build, launch and scale impactful digital learning products.
We work alongside leagues, clubs and governing bodies to deliver scalable digital experiences that drive engagement, participation and long-term growth. Our platform combines technology, product thinking and deep sport expertise — enabling organisations to move beyond content and build sustainable digital ecosystems.
Since 2015, Playbk has partnered with leading organisations across the AFL, NRL, NBL, NFL and National Sporting Organisations to deliver scalable digital learning products for sport.
From grassroots participation to elite pathways, Playbk helps organisations lead with confidence in the digital era.
PARTNERING WITH LEADING SPORTING ORGANISATIONS
Founded on a Mission
Playbk was founded in 2015 by Damian Hecker and Jon Shepherd to modernise how sport engages, educates and grows through digital.
What began as a response to outdated systems and limited access to quality learning has evolved into a scalable platform used by leading sporting organisations.
Today, Playbk helps organisations build sustainable digital ecosystems that connect communities, develop capability and create lasting impact
What We Do
Playbk partners with leading sporting organisations to build and scale digital learning products designed for sport.
From participation programs and education pathways to workforce capability and fan engagement, our platform enables organisations to deliver consistent, high-quality digital experiences.
We help streamline operations, unlock new revenue opportunities and create long-term engagement across entire sporting ecosystems.
How We Do It
Our platform-first approach combines technology, product strategy and sport expertise.
We don’t deliver one-off projects — we build scalable digital learning programs designed to grow with organisations over time.
Each client has autonomy of their digital platform, supported by Playbk’s expertise in product development, learning design and seamless integrations.
OUR JOURNEY
RECOGNITION AND AWARDS
Gold Coast Sports Awards 2025
Sports Technology & Innovation Award
Playbk was recognised for excellence in sports technology and digital innovation at the 56th Gold Coast Sports Awards, highlighting our work supporting organisations through scalable digital platforms.
This recognition reflects our commitment to building technology that drives participation, capability and long-term growth across sport.
LearnX Awards 2025
Four Platinum Winners
Playbk clients were recognised with four Platinum awards at the 2025 LearnX Awards, highlighting the impact of our digital learning and development platforms across sport.
These wins reflect our focus on building scalable digital products that drive engagement, develop participants and deliver measurable outcomes.
2025 YEAR IN REVIEW
2025 Year In Review
Innovation and Impact
Playbk partnered with leading organisations to scale digital platforms, launch new products and drive participation across sport.
Highlights
• 15 platforms launched
• 30 new products
• 500,000 learner touchpoints
• 4× Platinum LearnX Awards
We’re excited for what’s next in 2026.
FEATURED PUBLICATIONS
DELIVERY SPORT INTO SCHOOLS AT SCALE
Through Playbk’s partnership with ClickView, the Playbk Sports channel brings together a growing library of digital programs from leading sporting organisations — reaching:
11,000+ schools · 1M+ teachers · 7M+ students
This trusted, ad-free distribution model gives sport consistent visibility in classrooms while driving engagement back into Playbk-powered digital products and participation pathways.
ADVANCING PLAYBK THROUGH AWS EDSTART
Playbk is a selected member of AWS EdStart — Amazon Web Services’ global accelerator supporting innovative education and technology platforms.
Through this program, Playbk continues to advance its platform capabilities, infrastructure and performance, enabling the delivery of high-quality digital products for sporting organisations.
With AWS, Playbk is strengthening its analytics, integrations and AI capabilities to support long-term growth, product innovation and deeper engagement across its digital ecosystem.
ASTN Member
Playbk is a member of the Australian Sports Technologies Network (ASTN), the national body supporting the growth of sportstech across Australia. ASTN connects sport, technology and government, providing insight into emerging trends and industry direction.
Our long-standing relationship, including early pre-accelerator involvement, keeps us close to developments across Australia and global markets—ensuring our products remain aligned to the evolving demands of participation, performance and digital engagement.
OUR VISION
Shaping the future of sports by connecting passion, technology, and global communities.
OUR MISSION
Empowering the sports world through innovation, education and meaningful digital experiences.
OUR VALUES
MATESHIP
We are transparent
We are inclusive
We are loyal
AMBITIOUS
We cultivate a high-performance environment
We uphold a competitive mindset
We strive to be world-class in all that we do
DYNAMIC
We maximise our strengths
We play with great timing
We deliver innovative approaches
IMPACTFUL
We make others better
We care about the result, winning matters
We forge meaningful connections