Digital Innovation Driving Eagles Active
Transforming academy and community programs with tailored eLearning, scalable tech and authentic connections across WA.
WEST COAST EAGLES – EAGLES ACTIVE
By extending and innovating our community programs with the expertise of Playbk Sports and centralising resources on Eagles Active, we’re able to engage more players and fans, ensuring football thrives in every corner of the state
Richard O’Connell, GM of Community & Game Development
Pain
Maximising ongoing connection with fans and athletes in regional and remote areas following in-person community programs and Academy development initiatives.
Problem
Western Australia is Australia’s largest state, with a land area of 2,527,013 square kilometres and without a custom built technology solution meant fans and athletes missed out on extra opportunities to engage withe Eagles world-class expertise.
Solution
Through a strategic partnership with Playbk Sports, tailored online programs to promote education and physical activity initiatives, the Eagles can ensure a stronger sense of belonging with fans and continued development with athletes, no matter their location.
Results
Eagles Active – a club owned Learning Management System (LMS) was launched in 2025, with Freestyle Footy the first eLearning program available to all teachers.
Train Like An Aagle is a suite of free, on-demand digital academy products spanning skills, nurtition and strength and conditioning.
KEY WINS
Unlock, Free Bite Size Sessions
Eagles Owned LMS
180+ hours p/month staff uplift
88.8% Teacher Satifaction – Freestyle Footy
95% Academy Athlete Completion Rate
Scale Elite Profiles & Staff IP Authentically
On-Demand, Anytime Access
EAGLES ACTIVE
Eagles Active, the club’s Learning Management System, is the heart of WCE innovation, serving as the home for digital learning expertly designed for schools and academy pathways.
Through Eagles Active, participants have access to world-class elite sport content, whether they are teachers, students or young athletes working on their craft.
EAGLES ACTIVE IN ACTION
Our Team is Ready to Help
Playbk Sports delivers customised digital products designed to grow fan engagement and diversify revenue streams.
