Leading Digital Sport Innovation
Jon Shepherd leads Playbk’s strategic direction, partnerships and growth, working with organisations to build and scale digital sport platforms.
Jon Shepherd
Chief Executive Officer & Co-founder
Jon Shepherd is Chief Executive Officer and Co-Founder of Playbk, leading strategy, partnerships and growth.
With experience across professional sport, digital innovation and organisational leadership, Jon works with sporting organisations to design and scale digital sport platforms that drive engagement, participation and revenue growth.
Jon’s background as an NCAA athlete, professional basketball player and national sporting administrator provides a deep understanding of the challenges facing modern sporting organisations.
He focuses on identifying opportunities, building strategic partnerships and delivering long-term digital outcomes that support sustainable growth.
QUALIFICATIONS
Certificate of Specialisation — Entrepreneurship & Innovation
Harvard Business School Online
Graduate Diploma — Elite Athlete Mentoring
Australian School of Applied Psychology
Bachelor of Business Administration & Management
Nova Southeastern University, Florida
ACHIEVEMENTS
Represented Australia — World University Games (Basketball)
NCAA Student-Athlete & Team Captain
Professional Basketball — Australia & New Zealand
Collaborative Workshops — Google & YouTube
Jon Shepherd
CEO & Co-founder
Jon leads Playbk’s strategic direction, partnerships and growth, working with organisations to design and scale digital sport platforms.
His focus is on innovation, long-term partnerships and delivering measurable outcomes.