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LATEST NEWS

Launching the New SUNS Active Lab

Launching the New SUNS Active Lab

The Gold Coast SUNS have today launched the ultimate free online fitness companion tailored for 12 – 17 year old’s in a partnership with the Queensland Government and Playbk Sports. SUNS Active Lab is a cutting-edge fitness technology product accessed via a smart...

11 Reasons Why YouTube is Not the Answer for Pro Sport

11 Reasons Why YouTube is Not the Answer for Pro Sport

We’ve recently noticed that across the globe there are lots of sports spinning up content and housing this on YouTube. So what? You might ask – every organisation in the world puts videos on YouTube. Ok, I get your point. But please, stay with us. Much of this content...

Global Growth Continues With Equity Announcement

Global Growth Continues With Equity Announcement

Playbk Sports is excited to announce their biggest and most strategically important announcement to date, with news experienced sports marketing professional Rick Burton is joining as an equity partner in the business. Effective immediately, Burton will take on an...

Playbk Sports Accepted into Global Startup Accelerator

Playbk Sports Accepted into Global Startup Accelerator

Playbk Sports has been accepted into the AWS EdStart program, the AWS educational technology (EdTech) start-up accelerator, designed to help entrepreneurs build the next generation of online learning, analytics, and campus management solutions on the AWS Cloud....

10 Ways to Commercialise Fan Engagement

10 Ways to Commercialise Fan Engagement

Fan engagement and professional sport has been hit hard by COVID-19. Teams around the globe have been forced to lay off staff, players have taken pay cuts, broadcast deals have been re-negotiated, and matches have been played in front of empty stadiums. However, like...

4 Reasons to Engage Fans Through Athlete Storytelling

4 Reasons to Engage Fans Through Athlete Storytelling

As South East Melbourne Phoenix (SEMP) begun their journey of fusing education, technology and athlete storytelling to engage fans, Melbourne was experiencing a long run of ‘donut days’ and the freedoms that come with it.  These freedoms included students...

A Sport Tech Win in Amongst the Gloom

A Sport Tech Win in Amongst the Gloom

Like every sport around the world, the Australian Football League (AFL) and its clubs have been hit hard by the COVID-19 pandemic. Empty stadiums have made it more difficult to connect to fans, with a community engagement model reliant on stadium activations, school...

Discovering the Gold Coast: A “Sport Tech Blue Zone”

Discovering the Gold Coast: A “Sport Tech Blue Zone”

Sport Tech Blue Zone Author: Playbk Sports, Co-founder, Jon Shepherd In November 2023, I stood before the vibrant south-east Queensland sports business community at the SportX Connect event, hosted by the Queensland Government and Gold Coast Health and Knowledge...

Advancing Digital Sports Education in Australian Schools

Advancing Digital Sports Education in Australian Schools

Gold Coast, Australia – Playbk Sports, a pioneering digital sports education leader, is at the forefront of integrating sports into the educational curriculum of Australian schools, enriching the physical education landscape for over 4 million students who have...

A Journey into the Future of Sports Revenue

A Journey into the Future of Sports Revenue

In the intricate dance of sports revenue, commercial executives face a pivotal moment. Picture a scenario where your team not only dominates on the field but orchestrates a symphony of revenue streams beyond the ordinary. This is the narrative we are crafting—a tale...