Professional sport has been hit hard by COVID-19. Teams are the globe have been forced to lay off staff, players have taken pay cuts, broadcast deals have been renegotiated, and matches have been on the decline.

However, like the most resilient athletes coming back from injury or defeat, professional sport too will bounce back use this time to improve. Innovative clubs have seen the pandemic as a way to re-invent their models, and consider what the new world looks like when it comes to engaging fans and driving commercial opportunities.