“Innovation is the ability to see change as an opportunity, not a threat.”

Jon oversees Playbk Sports’ commercial partnerships, innovation, and marketing, blending his strategic foresight with a deep understanding of how sport works. His passion for identifying opportunities and driving growth is matched by his unique ability to provide sports leaders with valuable insights drawn from his time as an NCAA athlete, professional basketball player in Australia and New Zealand, and experience as a national sports administrator.

Having engaged with industry leaders like Google and YouTube, Jon applies his learnings from Harvard Business School Online’s Specialisation in Entrepreneurship & Innovation to every client engagement, ensuring a forward-thinking approach that drives results.

Jon calls Yugambeh Country on the Gold Coast home, where he enjoys spending time at the beach and with his family, including his partner Eloise and their son, Leo.