“If I had eight hours to chop down a tree, I'd spend six sharpening my axe.”

Abraham Lincoln

Jon Shepherd

Chief Executive Officer & Co-founder

Jon serves Playbk Sports and its client roster across the portfolio areas of commercial partnerships, innovation and marketing, merging his passions of strategic foresight and broad scanning with a deep understanding of how sport works.

His ability to provide unique insights for sport leaders is built on his experience as an NCAA and professional (Aus/NZ) basketball player and National sports administrator.

He has attended exclusive workshops with giants like Google and YouTube and holds a Specialisation of Entrepreneurship & Innovation from Harvard Business School Online, applying his learning daily within his client engagement.

Jon resides on Yugambeh Country, which is on the Gold Coast and surrounds. He spends his time off at the beach and enjoying family time with his son, Leo and partner, Eloise.

Jon Shepherd, Co-founder at Playbk Sports



Certificate of Specialization in Entreneurship & Innovation
Harvard Business School Online

Graduate Diploma, Elite Athlete Mentoring
Australian School of Applied Psychology

Bachelor Business Administration & Management
Nova Southeastern University, Florida, U.S.A

Certificate IV in Training & Assessment
Victoria University


Represented Australia at World University Games (Men’s Basketball)
NCAA Student-Athlete & Team Captain 
Played professionally in Australian & New Zealand National Leagues
Onsite collaborative workshops at Google & YouTube
Syracuse University Minnowbrook Summit Keynote Presenter
Jon Shepherd


Our Gold Coast, Australia based probem solver is always pushing for innovative ways to market and monetise fans in the 24/7, and 365 global economy.

He seeks to understand your pains, your problems, your challenges and he brings you solutions.