Gold Coast, Australia – March 3, 2025 – Playbk Sports, a leader in innovative eLearning and sports technology solutions, proudly announces its recognition as the recipient of the Sports Technology and Innovation Award at the 56th Gold Coast Sports Awards. The prestigious event took place on March 1, 2025, at the RACV Royal Pines Resort, celebrating excellence in the Gold Coast sports community.
The award was presented by Craig Rowsell, Director of the Gold Coast Health and Knowledge Precinct, to Playbk Sports Co-founders, Damian Hecker, and Jon Shepherd in front of an audience of 800+ attendees. This accolade underscores Playbk Sports commitment to personalised sports education through cutting-edge Learning Management System (LMS) technology and digital products for top-tier Australian sporting organisations.
Minister for Sport and Racing and Minister for the Olympic and Paralympic Games, Hon Tim Mander, delivered a passionate speech highlighting the significance of the Gold Coast sports ecosystem and its pivotal role in the upcoming Brisbane 2032 Olympic and Paralympic Games. He emphasised the region’s dedication to fostering innovation and excellence in sports, aligning with the values that Playbk Sports embodies.
Reflecting on the company’s journey, Playbk Sports CEO and Co-founder, Jon Shepherd, expressed gratitude towards clients, collaborators, and the wider sports ecosystem:
“This award is a testament to the trust our clients place in us to innovate and the undeniable collaborative efforts across the Gold Coast sector. Our partnerships have been instrumental in driving impactful learning experiences and enhancing fan engagement. We are proud to work alongside some of the most forward-thinking organisations in sport.”
Jon Shepherd, CEO at Playbk Sports
Geoff Bower, CEO of Sports Gold Coast, extended his congratulations:
“We applaud Playbk Sports for their outstanding achievement and commend all nominees and award winners for their contributions to our vibrant sports community. Their dedication propels the Gold Coast’s reputation as a hub of sports excellence, and it is fantastic to see local innovation making a national and global impact.”
Geoff Bower, CEO at Sports Gold Coast
Playbk Sports would also like to extend its sincere gratitude to Griffith University for nominating the company for this award. Their recognition and support reinforce the collaborative spirit that drives innovation within the Gold Coast sports industry.
In his acceptance speech, Jon Shepherd humbly acknowledged the broader sector and those who have supported Playbk Sports:
“This recognition is not just ours but belongs to everyone who has been part of our journey. From our dedicated team to our supportive partners, we share this honour with you. The Gold Coast is a world-class sports hub, and we are privileged to contribute to its growth and success.”
Looking ahead, Playbk Sports is poised for exciting growth, with more sports technology announcements on the horizon. As the company continues to push the boundaries of sports technology and education, it remains committed to empowering sports organisations through innovative solutions that connect passion, technology, and communities.
Click here for videos highlights of our exciting night.
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Media Contact:
Playbk Sports Media Relations
Email: [email protected]
Website: playbksports.com
About Playbk Sports
Founded in 2015, Playbk Sports partners with Australia’s leading sporting organisations to deliver innovative eLearning and fitness technology solutions. Specialising in programs for schools, coach education, and academy pathways, the company leverages technology to create impactful learning experiences.
Trusted by top teams from the AFL, NRL, and NBL, as well as organisations like the NFL, AusCycling, and Special Olympics Australia, Playbk Sports enhances fan engagement, empowers communities, and creates sustainable commercial opportunities.
