Leadership Driving Digital Sport Innovation
Meet the executive team building the Playbk platform and partnering with organisations to scale engagement, participation and performance.
PLAYBK LEADERSHIP
Leadership Built for Sport at Scale
Playbk is led by a team with deep experience across sport, technology and digital product development.
We partner with leading organisations to build and scale digital sport platforms that drive engagement, participation and long-term growth.
Our leadership team combines industry expertise with a product-led approach — helping organisations innovate, scale and deliver measurable impact.
EXECUTIVE TEAM
HOW WE PARTNER
Built For The Long Term
Playbk partners with organisations to design, build and scale digital sport products that drive engagement, participation and growth.
Scalable Digital Products
Flexible platforms designed to grow with your organisation needs.
Sustainable Engagement
Create meaningful participation and long-term community connection.
Measurable Outcomes
Data-driven insights that demonstrate impact and inform decisions.
Long-Term Partnerships
Trusted collaboration with organisations to support long-term growth.
Work With Our Team
Learn how Playbk can help your organisation build and scale digital sport programs.
TRUSTED BY INDUSTRY LEADERS
The Platnium LearnX award recognises the strength of the PE Teacher Accrediation Course and the incredible response from teachers. Playbk Schools has helped us bring NFL Flag into thousands of classrooms and made the sport accessible, fun and safe for students.
Combining our football and community expertise with Playbk’s specialised approach to sport and education will inspire the next generation of Eagles throughout Western Australia.
The Inspire program has been able to be redeveloped in partnership with Playbk Sports. The amazing thing about this is it’s given us an opportunity to refresh this program, make it more accessible to a wider audience of people, and really put our players front and centre.
Bullets Assist LMS, powered by Playbk Sports, has transformed basketball training across Queensland. Playbk’s expertise ensures we’re connecting athletes and educators while making high-quality development accessible everywhere. I highly recommend their team for delivering innovative, impactful solutions.
Playbk Sports has been instrumental in leading the development of the AusBike Digital program. In collaboration with their team’s expertise, we’ve developed engaging content aligned with curriculum standards, empowering children aged 8 to 12 with essential bike riding skills and knowledge in a fun and interactive manner.
The SUNS Learning portal is a highly valuable digital asset that places our AFL & ALFW players at the forefront of the delivery model. Our long-term eLearning partnership with Playbk Sports helps empower the SUNS to mean more to our community than just a football club.
Our online portal, Inclusive Sport Academy, is our go-to digital ecosystem to connect, educate and support our coaches and volunteers nationally. With over 9,500 registered users and an average learner satisfaction rate of over 90%, we’re seeing genuine authentic transfer of learning into our communities.
Collaborating with Playbk Sports aligns with our commitment to community engagement and inclusivity. The Titans Teach LMS is a game-changer, empowering our community to break down barriers and embrace the joy of sports. I fully endorse Playbk Sports approach, expertise and passion for community impact.
