Player Led Fitness

Harness player brands and organization expertise to meet fans

where they are – online.

Speak With Our Team

Melbourne Vixens

Vixens fitness technology

Our athletes, coaches, and staff in the Vixens program have incredible knowledge to share and through our partnership with Playbk Sports, we have succesfully digitalized our organizational intellectual property, leading to increased engagement with young fans and new incremental revenue. 

Andrea Pearman, CEO

Vixens learning management stystem


Due to popular demand in-person Train Like A Vixen (TLAV) camps and clinics are regularly sold out meaning some fans missed out.


TLAV camps and clinics are best suited for those living in Melbourne, Australia and often excluded regional and international fans.


The rise of fitness technology and Playbk Sports expertise in creating immersive player-led products the Vixens were able to digitalize TLAV allowing anytime, anywhere access to world-wide fans via an organization owned Learning Management System (LMS).


In a market-leading move for netball the Vixens have scaled their reach and revolutionized the fan experience with six revenue generating fitness products delivered by stars – Liz WatsonKiera Austin and Ruby Barkmeyer


24 Bespoke Player-Led Videos

97% Fan Satisfaction

Vixens Owned LMS

Driving New Incremental Revenue

Save Players Time

Activating Young Fans aged 12-16 years

Train Like A Vixen Digital

Authentic Fan Connection 

“To think that young Vixens fans can pull out their phone or laptop whenever they want and learn these skills is such a great use of technology and it’s exciting to see netball taking the lead.”

Liz Watson, Vixens & Australian Diamond Captain

Our Team is Ready to Help

Playbk Sports specializes in driving fan avidity and revenue generation

Keira Austin Vixens fitness technology