Player Led Fitness
Technology
Harness player brands and organization expertise to meet fans
where they are – online.
Melbourne Vixens
Our athletes, coaches, and staff in the Vixens program have incredible knowledge to share and through our partnership with Playbk Sports, we have succesfully digitalized our organizational intellectual property, leading to increased engagement with young fans and new incremental revenue.
Andrea Pearman, CEO
Pain
Due to popular demand in-person Train Like A Vixen (TLAV) camps and clinics are regularly sold out meaning some fans missed out.
Problem
TLAV camps and clinics are best suited for those living in Melbourne, Australia and often excluded regional and international fans.
Solution
The rise of fitness technology and Playbk Sports expertise in creating immersive player-led products the Vixens were able to digitalize TLAV allowing anytime, anywhere access to world-wide fans via an organization owned Learning Management System (LMS).
Results
In a market-leading move for netball the Vixens have scaled their reach and revolutionized the fan experience with six revenue generating fitness products delivered by stars – Liz Watson, Kiera Austin and Ruby Barkmeyer
KEY WINS
24 Bespoke Player-Led Videos
97% Fan Satisfaction
Vixens Owned LMS
Driving New Incremental Revenue
Save Players Time
Activating Young Fans aged 12-16 years
Train Like A Vixen Digital
Authentic Fan Connection
“To think that young Vixens fans can pull out their phone or laptop whenever they want and learn these skills is such a great use of technology and it’s exciting to see netball taking the lead.”
Liz Watson, Vixens & Australian Diamond Captain
Our Team is Ready to Help
Playbk Sports specializes in driving fan avidity and revenue generation
