Every team needs a playbook
Global online learning firm specializing in fan avidity and revenue generation
OUR CLIENT ROSTER






OVERVIEW
We don’t hang banners. We are not an event agency.
We are a strategic resource for your team who help solve your problems because you don’t have the time, workforce, or infrastructure.
We are strategists, marketers, educators, content developers and technologists.
We transform sunk costs (players, coaches, stadia, team staff members, mascots, and programs) and repurpose these assets into sustainable, revenue-generating products.
Our goal is simple: Help you grow global fan avidity and build new or enhanced revenue streams.
HOW WE HELP TEAMS LIKE YOURS
GOLD COAST SUNS
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ESSENDON FOOTBALL CLUB
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SOUTH EAST MELBOURNE PHOENIX
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SPECIAL OLYMPICS AUSTRALIA
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How Playbk Sports Works
Your People. Your Brand. Your Voice.
Playbk Sports works with your organisation by harnessing your logo, players, coaches, stadia, training facilities and team administrators and harnesses the power of those ‘brands’ or assets to create global fan avidity and strategic value your organisation can rely on in sustainable ways.

The industry-leading services of AWS help us to deliver
our world-class results to our wide range of clients.
MEMBERSHIPS AND PROGRAMS




Turn Fan Avidity into Revenue
Playbk Sports makes delivering online content simple and effective with dynamic technology, immersive experiences and evergreen materials

LATEST NEWS
Special Olympics Australia Showcase Leading Sport Tech for People With Intellectual Disability
For an organisation founded by the dynasty of the Kennedy/Shriver families in the United States, you might think Special Olympics was a more easily recognised brand in Australia. Add to that the fact that only three organisations globally have permission to use the...
Gold Coast SUNS CEO Headlines Australia’s Biggest Sport Technology Conference
How does the newest club in Australia’s biggest sporting code get to more fans to grow their brand in what has historically been one of the country’s toughest sporting markets to crack? The answer was to partner with Playbk Sports to bring the club’s players,...
TikTok, FIFA, UFC & Angel City FC Lead Women In Sport Summit
The Women in Sport Summit brought together some of the biggest brands in global sport last Thursday on the Gold Coast to explore and celebrate the continued evolution of the critical role women are playing in all arenas within the global sporting landscape. With...