Playbk Sports Partners with Top Collegiate Compliance & Education Provider – Spry

by Mar 13, 2023Education, News

Playbk Sports has teamed up with Spry , a compliance and education software provider, to offer a new suite of learning resources for student-athletes. Spry currently works with over 100 colleges and institutions serving over 20,000 student-athletes.

The course content will focus on entrepreneurship and include the voice and story of Playbk co-founder Jon Shepherd, a former NCAA athlete himself, among other athletes invited into this new offering for Spry. For Shepherd, this represents an opportunity to share his love of sport and business with collegiate athletes who are sharing the same road he traveled back in the early 2000’s.

‘It’s great to be able to contribute back to the community of student-athletes through this new partnership with Spry.’ Shepherd said.

‘The synergies between the skills athletes learn in their pursuit of high performance sport and what is required to be an entrepreneur are evident. Being a great athlete doesn’t simply make you a great entrepreneur, but this course will help student-athletes identify the skills and mindset they have developed as athletes and think about how they can transfer these into business opportunities.’

The recent introduction of the Name, Image, Likeness (NIL) policy to collegiate sports has opened the door for student-athletes in the NCAA system to commercialize their name, image or likeness for the first time. This change has seen the need to support student-athletes with concepts not previously included as part of traditional education offerings – including entrepreneurship.

Spry has been at the forefront of providing NIL and general compliance solutions to NCAA, as well as NAIA and two-year institutions, supporting student-athletes with their education and ensuring all compliance requirements are managed effectively by athletic departments.

For Spry’s Director of Compliance, Todd Hairston, this opportunity to work with Playbk Sports is an exciting step in developing more education resources for the student-athletes who engage with Spry’s software.

“We are extremely excited about our partnership with Playbk Sports.  Through this collaboration, we will equip thousands of student-athletes with the resources to leverage the opportunities now available to them through NIL.”

Todd Hairston, Director of Compliance at Spry

This initial course offering will explore topics such as the mindset of an entrepreneur and the transferable skills between sport and entrepreneurship. It will also delve into broader subject areas such as identifying market opportunities and designing an effective business model canvas.

Mindset of Athletes & Entrepreneurs – Spry Course Content

‘The goal with this course offering is to open student-athletes’ minds to how they can apply important business principles within the opportunities that NIL has opened up.’ Shepherd went on to say. ‘If they can find ways to transfer their high performance mindset and behaviors into a business setting, I think NIL can be leveraged by student-athletes to begin setting up career options whilst they complete their study and athletic pursuits.’

The shifting landscape in collegiate sports provides new and exciting opportunities for student-athletes, this newly formed partnership between Playbk Sports and Spry will only go further in enhancing these opportunities and supporting them in establishing the building blocks of a successful career – in or out of the sporting arena.


For media enquires, images or interview, please contact:

Jon Shepherd, Co-founder of Playbk Sports via our Contact Us page.

About Playbk Sports

Every team needs a playbook.

Playbk Sports makes delivering online content simple and effective with dynamic technology, immersive experiences and evergreen material that turns fan avidity into revenue.

Playbk Sports works with your organization by harnessing your logo, players, coaches, stadia, training facilities and team administrators and harnesses the power of those ‘brands’ or assets to create global fan avidity and strategic value your organization can rely on in sustainable ways.

We create experiences that help sport organizations give their worldwide fans what they want – closer access to the sports they love

About Spry Payment Systems, Inc.

Spry is an administrative  software platform for athletic departments. Spry’s mobile and web-based platform revolutionizes the way we think about intercollegiate compliance, team collaboration  and name, image, and likeness (NIL) management. 

To see a demo, visit or email [email protected].


11 Reasons Why YouTube is Not the Answer for Pro Sport

11 Reasons Why YouTube is Not the Answer for Pro Sport

We’ve recently noticed that across the globe there are lots of sports spinning up content and housing this on YouTube. So what? You might ask – every organisation in the world puts videos on YouTube. Ok, I get your point. But please, stay with us. Much of this content...

Global Growth Continues With Equity Announcement

Global Growth Continues With Equity Announcement

Playbk Sports is excited to announce their biggest and most strategically important announcement to date, with news experienced sports marketing professional Rick Burton is joining as an equity partner in the business. Effective immediately, Burton will take on an...

Racing Above – A New Era of Digital Innovation

Racing Above – A New Era of Digital Innovation

Kilmore Racing Club is embracing digital innovation in their next phase of business development with the launch of Racing Above, a technology ecosystem designed to support staff learning and commercialise organisation knowledge.  In partnership with Playbk Sports,...

Share This