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Explore the intersection of sport, technology and education
to engage fans and generate revenue in the process.

LATEST NEWS

LATEST NEWS

11 Reasons Why YouTube is Not the Answer for Pro Sport

11 Reasons Why YouTube is Not the Answer for Pro Sport

We’ve recently noticed that across the globe there are lots of sports spinning up content and housing this on YouTube. So what? You might ask – every organisation in the world puts videos on YouTube. Ok, I get your point. But please, stay with us. Much of this content...

Global Growth Continues With Equity Announcement

Global Growth Continues With Equity Announcement

Playbk Sports is excited to announce their biggest and most strategically important announcement to date, with news experienced sports marketing professional Rick Burton is joining as an equity partner in the business. Effective immediately, Burton will take on an...

Playbk Sports Accepted into Global Startup Accelerator

Playbk Sports Accepted into Global Startup Accelerator

Playbk Sports has been accepted into the AWS EdStart program, the AWS educational technology (EdTech) start-up accelerator, designed to help entrepreneurs build the next generation of online learning, analytics, and campus management solutions on the AWS Cloud....

10 Ways to Commercialise Fan Engagement

10 Ways to Commercialise Fan Engagement

Fan engagement and professional sport has been hit hard by COVID-19. Teams around the globe have been forced to lay off staff, players have taken pay cuts, broadcast deals have been re-negotiated, and matches have been played in front of empty stadiums. However, like...

4 Reasons to Engage Fans Through Athlete Storytelling

4 Reasons to Engage Fans Through Athlete Storytelling

As South East Melbourne Phoenix (SEMP) begun their journey of fusing education, technology and athlete storytelling to engage fans, Melbourne was experiencing a long run of ‘donut days’ and the freedoms that come with it.  These freedoms included students...

A Sport Tech Win in Amongst the Gloom

A Sport Tech Win in Amongst the Gloom

Like every sport around the world, the Australian Football League (AFL) and its clubs have been hit hard by the COVID-19 pandemic. Empty stadiums have made it more difficult to connect to fans, with a community engagement model reliant on stadium activations, school...

Gold Coast SUNS Get Fit For Schools

Gold Coast SUNS Get Fit For Schools

The Gold Coast SUNS are embarking on their next release of content through the SUNS Learning portal, with an online course for Years 7 & 8 Health & Physical Education (HPE) students immersing them in the SUNS training environment. SUNS Fitness, will provide...

The Gates Are Open For Racing Above

The Gates Are Open For Racing Above

The Kilmore Racing Club has officially entered a new era of digital innovation as the organisation (inclusive of Kilmore Trackside and The Bendigo Club) launched the Racing Above technology ecosystem across all venues. The launch coincides with the busiest time of the...