Thank you for subscribing

Explore the intersection of sport, technology and education
to engage fans and generate revenue in the process.

LATEST NEWS

LATEST NEWS

Global Growth Continues With Equity Announcement

Global Growth Continues With Equity Announcement

Playbk Sports is excited to announce their biggest and most strategically important announcement to date, with news experienced sports marketing professional Rick Burton is joining as an equity partner in the business. Effective immediately, Burton will take on an...

Playbk Sports Accepted into Global Startup Accelerator

Playbk Sports Accepted into Global Startup Accelerator

Playbk Sports has been accepted into the AWS EdStart program, the AWS educational technology (EdTech) start-up accelerator, designed to help entrepreneurs build the next generation of online learning, analytics, and campus management solutions on the AWS Cloud....

10 Ways to Commercialise Fan Engagement

10 Ways to Commercialise Fan Engagement

Fan engagement and professional sport has been hit hard by COVID-19. Teams around the globe have been forced to lay off staff, players have taken pay cuts, broadcast deals have been re-negotiated, and matches have been played in front of empty stadiums. However, like...

4 Reasons to Engage Fans Through Athlete Storytelling

4 Reasons to Engage Fans Through Athlete Storytelling

As South East Melbourne Phoenix (SEMP) begun their journey of fusing education, technology and athlete storytelling to engage fans, Melbourne was experiencing a long run of ‘donut days’ and the freedoms that come with it.  These freedoms included students...

A Sport Tech Win in Amongst the Gloom

A Sport Tech Win in Amongst the Gloom

Like every sport around the world, the Australian Football League (AFL) and its clubs have been hit hard by the COVID-19 pandemic. Empty stadiums have made it more difficult to connect to fans, with a community engagement model reliant on stadium activations, school...

5 Reasons Why Zoom is Not a Digital Learning Strategy 

5 Reasons Why Zoom is Not a Digital Learning Strategy 

Sorry, I had to reboot Zoom.    Just take yourself off mute.  I can’t seem to get my camera working.  And the list goes on. How many times over the last couple of years have we muttered these awkward lines at some point of a virtual call? I know I...

Racing Above – A New Era of Digital Innovation

Racing Above – A New Era of Digital Innovation

Kilmore Racing Club is embracing digital innovation in their next phase of business development with the launch of Racing Above, a technology ecosystem designed to support staff learning and commercialise organisation knowledge.  In partnership with Playbk Sports,...

Physical Literacy: A Well Timed Antidote to Inactivity

Physical Literacy: A Well Timed Antidote to Inactivity

With local sport only now coming out of a two year Covid enforced lay off, the launch of Special Olympics Australia’s Physical Literacy suite of online courses could not be more perfectly timed. But, let’s back track for a moment. Physical Literacy you say?...