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to engage fans and generate revenue in the process.
LATEST NEWS
LATEST NEWS
11 Reasons Why YouTube is Not the Answer for Pro Sport
We’ve recently noticed that across the globe there are lots of sports spinning up content and housing this on YouTube. So what? You might ask – every organisation in the world puts videos on YouTube. Ok, I get your point. But please, stay with us. Much of this content...
Global Growth Continues With Equity Announcement
Playbk Sports is excited to announce their biggest and most strategically important announcement to date, with news experienced sports marketing professional Rick Burton is joining as an equity partner in the business. Effective immediately, Burton will take on an...
The Frog in the Frying Pan – New World Thinking to Tackle the Future of Sport
You’ve all heard the one about the frog in the frying pan right? You know the one – the frog jumps into a frying pan full of lukewarm water and kicks back, very comfortable in their surroundings. All the while not realising the small, incremental changes...
Playbk Sports Accepted into Global Startup Accelerator
Playbk Sports has been accepted into the AWS EdStart program, the AWS educational technology (EdTech) start-up accelerator, designed to help entrepreneurs build the next generation of online learning, analytics, and campus management solutions on the AWS Cloud....
10 Ways to Commercialise Fan Engagement
Fan engagement and professional sport has been hit hard by COVID-19. Teams around the globe have been forced to lay off staff, players have taken pay cuts, broadcast deals have been re-negotiated, and matches have been played in front of empty stadiums. However, like...
4 Reasons to Engage Fans Through Athlete Storytelling
As South East Melbourne Phoenix (SEMP) begun their journey of fusing education, technology and athlete storytelling to engage fans, Melbourne was experiencing a long run of ‘donut days’ and the freedoms that come with it. These freedoms included students...
A Sport Tech Win in Amongst the Gloom
Like every sport around the world, the Australian Football League (AFL) and its clubs have been hit hard by the COVID-19 pandemic. Empty stadiums have made it more difficult to connect to fans, with a community engagement model reliant on stadium activations, school...
Queensland Poised to Become Global Sport Technology Leaders
It may seem odd to quote Wayne Gretzky, one of the all-time greats of the National Hockey League (NHL), in a presentation to Australian sporting executives but lessons learnt from a sport played on ice far from these shores could not be more apt as we head towards...
Playbk Sports Partners with Top Collegiate Compliance & Education Provider – Spry
Playbk Sports has teamed up with Spry , a compliance and education software provider, to offer a new suite of learning resources for student-athletes. Spry currently works with over 100 colleges and institutions serving over 20,000 student-athletes. The course content...
Playbk Sports Kickstarts The First Queensland Government SportX Connect Series for 2023
A 15,000km commute isn’t for the faint of heart. Indeed, the tyranny of distance has been somewhat abridged with everything in 2023 now available ‘via Zoom’. However, despite the uptake of digital communication tools (that had existed for quite a while pre-Covid by...
US Landing Pad Just Right For Playbk Sports
Playbk Sports have accepted an invitation to be a part of San Francisco Landing Pad’s US Export Acceleration Program for scale up businesses aiming to grow their footprint in North America. This AusTrade opportunity is delivered in partnership with Exit Velocity and...
Maximizing Fan Engagement: A Guide to Effective Online Course Development
We know the acceleration around online course development and digital transformation will be critical as teams, leagues, and properties look to diversify revenue streams to balance revenue loss, especially related to ticket sales and sponsorship. We also know. 68% of...
Amazon Web Services SDG Innovation Roadshow Collaborates with Playbk Sports
Playbk Sports co-founder Damian Hecker has shared how the organisation is enabling their clients to reach more fans through education technology as part of Amazon Web Services (AWS) Sustainable Development Goals (SDG) Innovation Roadshow. The AWS SDG Innovation...
Gold Coast SUNS Get Fit For Schools
The Gold Coast SUNS are embarking on their next release of content through the SUNS Learning portal, with an online course for Years 7 & 8 Health & Physical Education (HPE) students immersing them in the SUNS training environment. SUNS Fitness, will provide...
Playbk Sports Announces Two Panel Slots At Global SMA Conference
Playbk Sports will have a big presence at the annual Sports Marketing Association (SMA) Conference to be held in Charlotte, North Carolina from October 26 – 28. The conference is being billed as having the best content in over a decade, and Playbk Sports co-founder...
The Gates Are Open For Racing Above
The Kilmore Racing Club has officially entered a new era of digital innovation as the organisation (inclusive of Kilmore Trackside and The Bendigo Club) launched the Racing Above technology ecosystem across all venues. The launch coincides with the busiest time of the...