Partnering with Sport For Impact

We co-design tailored digital learning solutions with leading teams and leagues — growing participation, enhancing capability and creating lasting impact.

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COMPANY OVERVIEW

Premium Digital Learning Built for Sport

We partner with elite clubs and national sporting bodies to co-design tailored eLearning programs, athlete education and customised LMS platforms. Our focus goes beyond content—we drive participation, build workforce capability and deliver measurable outcomes that matter.

Since 2015, we’ve worked with leading organisations across the AFL, NRL, NBL, NFL and national bodies to transform sporting expertise into scalable, engaging digital learning.

From grassroots to elite pathways, we help sport organisations lead with purpose in the digital age.

PARTNERING WITH AUSTRALIAN SPORTS

Founded on a Mission

In 2015, Damian Hecker and Jon Shepherd founded Playbk Sports to reimagine how sport can improve performance at all levels.

Born from a frustration with outdated tools, systems and limited access for regional communities, they set out to make digital learning in sport more inclusive, practical and impactful.

Their first project — improving access for athletes with intellectual disabilities — sparked a mission that continues to guide every program today.

What We Do

Trusted by leaders across major professional teams and national bodies, Playbk Sports partners with leading sporting organisations to co-design digital learning programs that drive participation, build workforce capability and grow authentic community impact.

From schools and coach education to academy pathways and volunteer upskilling, our programs help streamline operations and unlock new revenue opportunities through product sales, sponsorship and funding pathways.

Playbk Sports showing a client their new eLearning course

How We Do It

Our Management SaaS (MSaaS) model is built around true technology ownership. We don’t build generic platforms — we build them with you.

Each client fully owns their LMS and digital ecosystem, supported by our expertise in learning design, product development, and seamless integrations.

This personalised approach simplifies operations, scales engagement and delivers sustainable digital impact that grows with your ambitions.

OUR JOURNEY

2025/26

AI Revolution

Our mission is clear: deliver customised digital learning products that are impactful, engaging and outcomes-focused.

The MSaaS model drives efficiency and impact, while our development of AI learning agents and personalised user dashboards places Playbk Sports at the forefront of digital learning innovation in Australian sport, shaping future pathways for organisations and participants alike.

2023/24

Amplifying Growth

Establishing long-term partnership with the biggest teams and leagues in sport, our goal remains simple, to deliver customised digital products that are impactful, engaging and outcomes focused for your audience

The launch of our Management Subscription as a Service model brings greater efficiency for our clients resulting in deploying more eLearning & fitness technology products.

2021/22

The Bounce Back

COVID-19 has increased the need to maximise ROI on all digital platforms.

Harnessing our passion and proven industry expertise in education, technology and elite sport, Playbk Sports delivers solutions for schools, coach educations, and academy pathways that engage fans, enhance learning, and drive sustainable growth

2019/20

Global Recognition

Connecting with 400+ schools and 10,000+ students from all over the world, we paved the way as an active member of the Amazon Web Services (AWS) EdStart – a select entry global accelerator program.

We also signed long-term partnerships with elite sporting organisations delivering customised revenue generating online fan engagement programs.

2017/18

Building Momentum

Our suite of researched-backed, contemporary online courses equipped students aged 10 to 18 years with the leadership and life skills to thrive as global citizens.

To provide guidance and clarity to learners, we created the 4 C’s of Learning Framework – whereby learners walk away with their Competence, Confidence, Character and Connectedness enhanced.

2015/16

The Starting Line

Motivated to disrupt traditional education, former classroom teacher and passionate educator, Damian Hecker, and retired athlete turned entrepreneur, Jon Shepherd, Co-founded Leaders of Evolution with the vision to inspire fun, engaging and authentic cloud-based learning opportunities for young people all over the world.

OUR VISION

Shaping the future of sports by connecting passion, technology, and global communities.

OUR MISSION

Empowering the sports world through innovation, education, and unparalleled digital experiences.

OUR VALUES & BEHAVIOURS

MATESHIP

We are transparent
We are inclusive
We are loyal

AMBITIOUS

We cultivate a high-performance environment
We uphold a competitive mindset
We strive to be world-class in all that we do

DYNAMIC

We maximise our strengths
We play with great timing
We deliver innovative approaches

IMPACTFUL

We make others better
We care about the result, winning matters
We forge meaningful connections