Welcome to Playbk Sports

Trusted by elite clubs to grow participation, build capability and deliver impact.

COMPANY OVERVIEW

Premium Digital Solutions for Sport

We partner with elite teams and national sporting bodies to design world-class eLearning programs, digital athlete education and development programs and fully-branded LMS platforms.

Our solutions go beyond content, they grow participation, build staff and coach capability and deliver measurable outcomes that matter.

Since 2015, we’ve worked with leaders across the AFL, NRL, NBL, and NFL—as well as AusCycling, Little Athletics Australia and Special Olympics Australia to transform sporting expertise into scalable, engaging learning programs.

From grassroots to elite pathways, we help sport organisations lead with purpose in the digital age.

PARTNERING WITH AUSTRALIAN SPORTS

Founded on a Mission

In 2015, Damian Hecker and Jon Shepherd founded Playbk Sports to revolutionise sports education. Frustrated by outdated tools and the barriers faced by regional communities, they embarked on a journey to create a more inclusive and dynamic eLearning experience. Their first project, focused on improving sports access for people with intellectual disabilities, sparked the mission to reshape learning in sport.

What We Do

Playbk Sports partners with Australia’s leading sporting organisations to deliver custom eLearning and fitness programs. Specialising in school programs, coach education, academy pathways, workforce development, and volunteer upskilling, we streamline operations and open new revenue opportunities through product sales, sponsorship, and access to government funding.

Playbk Sports showing a client their new eLearning course

How We Do It

Our Management Subscription as a Service (MSaaS) model is the foundation of our approach. It provides sports organisations with a Learning Management System (LMS) and a suite of tailored solutions, including learning design, product development, and technology integrations. This model simplifies operations, enhances engagement, and supports long-term growth, helping you achieve your strategic goals while staying focused on core operations.

OUR JOURNEY

2015/16

The Starting Line

Motivated to disrupt traditional education, former classroom teacher and passionate educator, Damian Hecker, and retired athlete turned entrepreneur, Jon Shepherd, Co-founded Leaders of Evolution with the vision to inspire fun, engaging and authentic cloud-based learning opportunities for young people all over the world.

2017/18

Building Momentum

Our suite of researched-backed, contemporary online courses equipped students aged 10 to 18 years with the leadership and life skills to thrive as global citizens.

To provide guidance and clarity to learners, we created the 4 C’s of Learning Framework – whereby learners walk away with their Competence, Confidence, Character and Connectedness enhanced.

2019/20

Global Recognition

Connecting with 400+ schools and 10,000+ students from all over the world, we paved the way as an active member of the Amazon Web Services (AWS) EdStart – a select entry global accelerator program.

We also signed long-term partnerships with elite sporting organisations delivering customised revenue generating online fan engagement programs.

2021/22

The Bounce Back

COVID-19 has increased the need to maximise ROI on all digital platforms.

Harnessing our passion and proven industry expertise in education, technology and elite sport, Playbk Sports delivers solutions for schools, coach educations, and academy pathways that engage fans, enhance learning, and drive sustainable growth

2023/24

Amplifying Growth

Establishing long-term partnership with the biggest teams and leagues in sport, our goal remains simple, to deliver customised digital products that are impactful, engaging and outcomes focused for your audience

The launch of our Management Subscription as a Service model brings greater efficiency for our clients resulting in deploying more eLearning & fitness technology products.

OUR VISION

Shaping the future of sports by connecting passion, technology, and global communities.

OUR MISSION

Empowering the sports world through innovation, education, and unparalleled digital experiences.

OUR VALUES & BEHAVIOURS

MATESHIP

We are transparent
We are inclusive
We are loyal

AMBITIOUS

We cultivate a high-performance environment
We uphold a competitive mindset
We strive to be world-class in all that we do

DYNAMIC

We maximise our strengths
We play with great timing
We deliver innovative approaches

IMPACTFUL

We make others better
We care about the result, winning matters
We forge meaningful connections