The Brisbane Bullets are proud to announce the launch of Bullets Assist, a free digital platform designed to empower athletes, coaches, teachers and the wider basketball community across Queensland.
The initiative has been made possible thanks to funding support from the Queensland Government’s Department of Sport, Racing and Olympic and Paralympic Games under the ActiveKIT Super Round program.
This support enables the Brisbane Bullets to harness innovation and technology to inspire more Queenslanders to live active, healthy lives.
Bullets Assist delivers elite-level basketball education and resources in an accessible format for athletes, coaches, teachers and schools throughout Queensland.
Created in partnership with Playbk Sports, a Queensland-based education technology company, Bullets Assist combines award-winning digital learning with the club’s high-performance expertise.
The launch will roll out in phases, beginning with a one-on-one training session from Bullets Captain Mitch Norton, a Strength & Conditioning video series, and the Bullets Perform Pro Series courses covering Mindset & Habits, Strength & Conditioning and Fuel.
Phase Two will expand to teacher professional development through Teach Like a Bullet, along with advanced Pro Series, one-on-one workouts with Bullets big Tyrell Harrison, and former Bullets turned Minnesota Timberwolves player Rocco Zikarsky, plus additional performance content.
The Bullets Assist platform is closely aligned with the Brisbane Bullets Athlete Academy, the club’s premier development pathway for aspiring players aged 14–19. More than 50 Academy athletes will be among the first to use the program, with rollout also extending to hundreds of students at partner schools. The Brisbane Bullets Coaches Academy will also be equipped with the training portal.
Brisbane Bullets CEO Mal Watts said the program reflects the club’s vision to provide pathways across all levels of the game.
“Bullets Assist represents a step forward in making high-performance basketball knowledge accessible to everyone in Queensland”
Mal Watts, CEO at Brisbane Bullets
“Thanks to the support of the Queensland Government and ActiveKIT and Playbk Sports we’re breaking down barriers and giving young athletes, coaches, and teachers the tools to succeed on and of the court.”
Minister for Sport and Racing and Minister for the Olympic and Paralympic Games Tim Mander said the Queensland Government was proud to support initiatives that would help more Queenslanders to be physically active.
“The Crisafulli Government is committed to finding new and innovative ways to get every Queenslander to lead active, healthy lives, and the Bullets Assist program is a great example of that,” Minister Mander said.
“It’s programs like these that bring sport and technology together, delivering inclusive opportunities for young people, teachers and coaches across the entire state”
Hon Tim Mander, Minister for Sport and Racing and Minister for the Olympic and Paralympic Games
Playbk Sports CEO Jon Shepherd said the collaboration highlights the power of combining education technology with sport.
“We’re proud to support the Bullets in building a program that not only shares basketball knowledge but also empowers young people across Queensland to thrive through world-class learning.”
Anyone can get access to Bullets Assist for free at https://bulletsassist.com.au/
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About the Brisbane Bullets
Founded in 1979, the Brisbane Bullets are one of Australia’s most iconic professional basketball clubs, competing in the National Basketball League (NBL). With a proud history of championships and community engagement, the Bullets are dedicated to growing the game of basketball across Queensland through elite performance pathways, grassroots programs, and education initiatives that inspire the next generation.
More about ActiveKIT
ActiveKIT (Knowledge, Innovation, Technology) aims to strengthen the active industry and help more Queenslanders be physically active more often. Through partnerships with sport, recreation, fitness, and technology industries, ActiveKIT Super Round is funding solutions that personalise physical activity experiences, create inclusive and flexible opportunities, and encourage lifelong participation in sport. For more information on ActiveKIT, visit https://www.sport.qld.gov.au/sport/funding-programs/activekit.
More about Playbk Sports
Playbk Sports delivers premium digital learning solutions tailored for the sporting sector.
Since 2015, we have partnered with elite clubs and national sporting bodies to design eLearning programs and branded LMS platforms that drive participation, build workforce capability and create measurable impact across schools, coaches, athletes and communities.
Trusted by organisations including teams from the AFL, NRL, NBL and the NFL, as well as AusCycling, Little Athletics Australia and Special Olympics Australia.
