Education technology spend will nearly double in the next 5 years hitting $404 billion [HolonIQ]
Professional sporting teams are missing out on revenue generating opportunities, and we wanted to share how online learning can help change this narrative.
The 4 P’s marketing mix helps professional sporting teams deploy scalable, commercially viable online learning products designed to uplift fan engagement.
- Product
We unpack the problem this solves for the specific market segment – does it sit in schools, coach education, player development, corporate leadership, staff training and/or volunteers upskill.
Once this is established, we turn to our Content Catalogue to explore 60+ white label courses available or we explore custom product options.
In the product phase it’s all about the user experience.
2. Price
Is this a free or paid education technology course option?
It’s still important we understand the true cost of free courses as this allows us to track our overall return on investment over time.
Establishing the appropriate cost to charge a learner for paid courses vary on your purpose, length, initial investment and other products currently in the market. A course may form part of a discount, bundle or subscription model package.
3. Place
How do we reach our target audience?
Is it from an existing database, EDMs, social media platforms – paid or organic, Adwords, PR campaign – essentially what does our distribution channel look like – we want to find the most efficient and cost effective means to find our customers.
A great benefit with Playbk’s education technology approach, it’s far and wide.
4. Promotion
Emotional transformation is the secret sauce for promoting any online course – user pay or free.
On camera talent – especially elite athletes, coaches and administrators are an excellent means to promote as we can leverage established profiles. We can also turn to existing partners – for example, course sponsors or aligned organisations work a treat.
Done right, the 4 P’s marketing mix for commercialising online learning is a proven approach to reach new fans and keep them coming back.
We hope you found this information is helpful, to speak with an education technology expert, please contact a member of our Playbk team today.
You can also visit our Client Growth Stories or watch this short video to learn more.
About Playbk Sports
The best way for sport to commercialise online learning.
Playbk Sports makes delivering online learning simple and effective with dynamic technology, immersive custom and white-label courses, and – of course – unbeatable fan engagement.
Playbk works with your team by harnessing your logo, players, coaches and administrators and uses the power of those ‘brands’ to create learning opportunities that clubs can commercialise.
As SportsTech trailblazers, Playbk fuses online learning and fan engagement – at scale.
Playbk’s full-stack digital approach provides strategy, portal design and development, marketing and technology solutions that seamlessly work within and uplift existing business functions.
Playbk continues to focus on innovative solutions for organisations across elite sport, education and not-for-profits to connect with fans in authentic and meaningful ways.
At Playbk, we create experiences that people remember
