Maximizing Fan Engagement: A Guide to Effective Online Course Development

by Jan 31, 2023News

We know the acceleration around online course development and digital transformation will be critical as teams, leagues, and properties look to diversify revenue streams to balance revenue loss, especially related to ticket sales and sponsorship.

We also know.

68% of sport fans say digital content make them feel closer to their favourite payers and teams

source: Comcast NBA Universal Sport

To help sport organization successfully navigate the digital aspects of the Fourth Industrial Revolution we have a series of Content Catalogues to streamline online course development, product launches, technology enhancements, and marketing & monetisation all in one succinct document.

Playbk Sports Client Roster is powered by an open-source LearnDash – Learning Management System (LMS) and world-leading Amazon Web Services infrastructure. To effectively bring this technology stack to life you need immersive online course development products that can reach fans anytime, anywhere, and on any device.

This is exactly why we developed our suite of Content Catalogues.  

Our goal with the Content Catalogues is to make things easier and more efficient for you, knowing that you can lean on Playbk’s experience in education, grassroots and elite sport, business development and technology to help your team achieve its goals.

Across the Content Catalogues you will find 60+ white label Plug ‘n’ Play courses, marketing and commercial initiatives and technology enhancements. Every asset has been created to help your team reach more fans, drive commercial growth, and have a deeper impact in your communities.

We have broken the Content Catalogues into five distinct areas:

  1. Primary & Secondary Education
  2. Corporate Professional Development
  3. Athlete Development & Sports Coaching
  4. Technology Enhancements
  5. Consultancy Services
Education sector Content Catalogue
Playbk Sports Content Catalogue – Education
  1. Primary & Secondary Education

Playbk has a range of online courses that will embed your brand in the competitive school’s market, allowing you to engage with new fans at scale.

With our core topics designed with the flexibility to be delivered across multiple year levels, these courses provide unique teaching and learning options for schools and new ways for clubs to have authentic community impact. Importantly, all content is mapped to key curriculum standards.

Online course development for the corporate professional development sector
Playbk Sports Content Catalogue – Corporate

2. Corporate Professional Development

World-class IP walks the halls of high-performance sport. This presents an exciting business opportunity and Playbk’s expertise will help you with the nuts and bolts of developing valuable online course content that takes advantage of your niche, whilst harnessing the power of the club logo, athletes, coaches, and administrator’s brand. The demand of corporate PD is rapidly rising, meet the market with a suite of customised e-commerce courses.

Online course development for the athlete development and sports coaching sectors.
Playbk Sports Content Catalogue – Athlete Development & Sports Coaching

3. Athlete Development & Sports Coaching

Playbk has a range of courses that will embed your brand in the competitive school’s market, allowing you to engage with new fans at scale.

With our core topics designed with the flexibility to be delivered across multiple year levels, these courses provide unique teaching and learning options for schools and new ways for clubs to have authentic community impact. Importantly, all content is mapped to key curriculum standards.

All primary and secondary courses follow the below framework, deliverables, investment, and project timelines.

Beyond building revenue, digital coach education engages aspiring coaches and athletes worldwide – many of whom struggle to meet their desire for access to contemporary and impactful coaching resources.

Interactive training courses offer comprehensive learning opportunities not only for athletes and coaches but fans as well. The NFL recently partnered with Nike to deliver 11 modules for NCAA student- athletes and 40 NBA coaches, including Golden State Warriors coach Steven Kerr, have recently developed specialised online courses and training routines.

Harness your portal to join the growing number of global sports to capitalise on this opportunity.

Technology enhancements that grow online course development engagement
Playbk Sports Content Catalogue – Technology Enhancements

4. Technology Enhancements

Our tech enhancements are all about harnessing cutting edge technology and designing innovations to take your portal to a new digital frontier. These offerings are developed in close collaboration and most often requiring custom coding and integration with AWS tools to achieve intended outcomes.

We have Level 1 and Level 2 LMS add-ons.

Our level 1 add-ons provide maximum impact, for a small investment in quick time. These add-ons are designed to enhance user experience, encourage regular platform engagement, and develop organisation efficiencies.

Our level 2 add-ons take your technology capabilities up a gear, pairing the best in open-source technology and SaaS with your organisation’s commercial drivers. These innovations are typically larger projects which will bring new insights and opportunities for different areas of the business.

Playbk Sports consultancy services that help grow online course development opportunities.
Playbk Sports Content Catalogue – Consultancy Services

5. Consultancy Services

Our Executive Leadership Team is composed of seasoned professionals with a wealth of over 50+ years of combined experience in the sports industry. They possess a deep understanding of the dynamic global market and are fully equipped with the essential skills, expertise, and networks required to successfully accomplish your strategic objectives.

Key consultancy areas include, but not limited to:

  • Customized Online Course Development
  • Customer Value Optimisation
  • Commercial Pitch Deck
  • Solution Focussed Sales Webinar
  • Media Releases
  • Community Voice Survey & Product Roadmap
  • Marketing videos
  • Data analysis and reporting

In conclusion, Playbk Sports fuses our years of research and developed content with your people and brand, to create a customised learning experience for your fans and a quicker entry.

Every aspect of the Content Catalogues has been created to help your team reach more fans, drive commercial growth, and have a deeper impact in your communities.

Please contact us on [email protected] or via our Contact page to review your catalogue of choice.

End.

About Playbk Sports

Every team needs a playbook.

Playbk Sports makes delivering online content simple and effective with dynamic technology, immersive experiences and evergreen material that turns fan avidity into revenue.

Playbk Sports works with your organisation by harnessing your logo, players, coaches, stadia, training facilities and team administrators and harnesses the power of those ‘brands’ or assets to create global fan avidity and strategic value your organisation can rely on in sustainable ways.

We create experiences that help sport organisations give their worldwide fans what they want – closer access to the sports they love.

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