2025 marked a significant step forward for Playbk Sports — a year shaped by strong partnerships, innovative digital learning and measurable impact across the sport and education sectors. Working alongside elite clubs, National Sporting Organisations, schools, academy pathways and community programs, we continued to co-design technology and learning experiences that uplift capability, grow participation and return valuable time back to staff.
Across every project, our focus remained the same: delivering personalised, athlete-led digital learning products that create authentic, scalable impact. The data from this year reflects not only the breadth of our work, but the depth of outcomes achieved with our clients.
What We Achieved Together in 2025
Playbk Sports delivered a landmark year of activity and outcomes, including:
These numbers represent more than raw metrics — they reflect trusted partnerships and the collective ambition to strengthen participation, capability and community outcomes through digital education.
A Year of Meaningful Impact
The strength of our co-design approach was evident across every program we delivered. Whether supporting teachers with curriculum-aligned resources, guiding volunteers through accreditation or developing athlete-led programs for young people.
A key driver of this work continues to be our Impact Formula, which shows that one hour of Playbk Sports digital learning returns 3.5 hours of staff delivery time. Across 2025, this equated to 20,000 hours returned to staff — time that can now be reinvested into direct engagement, community connection and frontline delivery.
Our partnerships with elite sporting organisations highlighted the growing demand for personalised, scalable digital solutions. From grassroots coaching programs and athlete development pathways to school curriculum resources , our client-owned LMS platforms are helping organisations deliver meaningful value in ways that were not possible a decade ago.
Quotes From the Founders
Damian Hecker, Co-Founder & COO: “The most rewarding part of 2025 was watching our clients turn digital learning into real-world impact. Whether it’s a teacher feeling more confident in the classroom or a young athlete engaging with inspiring role models online, the outcomes speak to the power of co-design and the trust our partners place in us.”
Jon Shepherd, Co-Founder & CEO: “What excites me most is the trajectory of our clients. We know when sport, education and technology come together with purpose, the impact is measurable, scalable and deeply meaningful. We’re in a strong position for even greater innovation 2026.”
Celebrating Excellence on the National Stage
A major highlight of the year was seeing four partner organisations recognised with Platinum honours at the 2025 LearnX Awards. These awards place our clients alongside some of the most innovative organisations in the world and reinforce the strength of Playbk Sports’ personalised approach to digital learning in the sport sector.
From micro-learning and coach education to academy programs and inclusion initiatives, the recognition reflects the quality and depth of the products our clients trust us to build.
Our team was also honoured for excellence for Sports Technology and Innovation at the Gold Coast Sports Awards. This accolade underscores Playbk Sports commitment to personalised sports education through cutting-edge Learning Management System (LMS) technology and digital products for top-tier Australian sporting organisations.
Looking Ahead to 2026
With a growing portfolio of clients, new technology integrations and an expanding MSaaS model, 2026 promises to be a year of continued innovation. We remain committed to helping organisations deliver learning that is engaging, authentic and operationally efficient — supported by data insights, client-led storytelling and a personalised approach to digital transformation.
Thank you to every client, partner, athlete and educator who contributed to our work this year.
Here’s to even greater impact in 2026. Happy Holidays.
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Media Contact:
Playbk Sports Media Relations
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Website: playbksports.com
About Playbk Sports
Playbk Sports delivers premium digital learning solutions tailored for the sporting sector.
Since 2015, we have partnered with elite clubs and national sporting bodies to design eLearning programs and branded LMS platforms that drive participation, build workforce capability and create measurable impact across schools, coaches, athletes and communities.
Trusted by organisations including teams from the AFL, NRL, NBL and the NFL, as well as AusCycling, Little Athletics Australia and Special Olympics Australia.
