Industry Leading News
Sharing our clients’ best moments to the world
MOST POPULAR
Lightning Fast Start: Playbk Sports Year in Review
As the sun sets on 2021, a year that has tested our collective mettle once again, it’s timely to look back on Playbk’s first five months in business and cast forward to what the future holds. Born from the foundation business, Leaders of...
The New World Rising for Professional Sporting Teams
Professional Sporting Teams have heard a lot over the last two years that we need to get used to the ‘new normal’, or ‘COVID normal’ or ‘the new way of doing things’. No doubt, life has changed for all of us as we embrace QR codes, wear masks in...
4 Ways to Successfully Build a Sports Technology Ecosystem
In early 2017, in the days when we could meet in person for coffee and not wear a mask, a plan was hatched to make Special Olympics Australia the one stop sports technology shop for all matters learning when it came to sport and people with an Intellectual Disability...
4 Reasons to Engage Fans Through Athlete Storytelling
As South East Melbourne Phoenix (SEMP) begun their journey of fusing education, technology and athlete storytelling to engage fans, Melbourne was experiencing a long run of ‘donut days’ and the freedoms that come with it. These freedoms included students...
New Australian Sports Technology Company Transforming Fan Engagement
Launching a Sports Technology business whilst COVID-19 continues to have a stranglehold on the growth of professional sport, especially in Australia, to some may seem fanciful. But, to Playbk co-founders Jon Shepherd and Damian Hecker it’s a logical next...
A Sport Tech Win in Amongst the Gloom
Like every sport around the world, the Australian Football League (AFL) and its clubs have been hit hard by the COVID-19 pandemic. Empty stadiums have made it more difficult to connect to fans, with a community engagement model reliant on stadium activations, school...
LATEST NEWS
Launching the New SUNS Active Lab
The Gold Coast SUNS have today launched the ultimate free online fitness companion tailored for 12 – 17 year old’s in a partnership with the Queensland Government and Playbk Sports. SUNS Active Lab is a cutting-edge fitness technology product accessed via a smart...
Gold Coast Titans and Playbk Sports Join Forces to Pioneer Inclusive Sports Education
GOLD COAST, AUSTRALIA – March 18th, 2024 – In a landmark collaboration, Playbk Sports and the Gold Coast Titans have united their expertise to launch a transformative technology focused initiative aimed at fostering inclusive sports education. This partnership will...
Innovation Unleashed: Playbk Sports Leads the Charge in NYC Showcase
New York City, 4 March -- Playbk Sports was recently represented by Chief Operating Officer Rick Burton during a showcase event hosted by the Australian Government and its Trade and Investment Commission at the American Australian Association in New York City on 4...
Discover the Future of Sports Innovation with Playbk Sports at Sport Tech Week
This year, as the sports industry gears up for one of its most anticipated events, Sport Tech Week hosted by Sports Business Journal (SBJ), Playbk Sports is thrilled to announce its participation in a gathering that promises to redefine the boundaries of sports...
Discovering the Gold Coast: A “Sport Tech Blue Zone”
Sport Tech Blue Zone Author: Playbk Sports, Co-founder, Jon Shepherd In November 2023, I stood before the vibrant south-east Queensland sports business community at the SportX Connect event, hosted by the Queensland Government and Gold Coast Health and Knowledge...
Advancing Digital Sports Education in Australian Schools
Gold Coast, Australia – Playbk Sports, a pioneering digital sports education leader, is at the forefront of integrating sports into the educational curriculum of Australian schools, enriching the physical education landscape for over 4 million students who have...