Industry Leading News
Sharing our clients’ best moments to the world
MOST POPULAR
Lightning Fast Start: Playbk Sports Year in Review
As the sun sets on 2021, a year that has tested our collective mettle once again, it’s timely to look back on Playbk’s first five months in business and cast forward to what the future holds. Born from the foundation business, Leaders of...
The New World Rising for Professional Sporting Teams
Professional Sporting Teams have heard a lot over the last two years that we need to get used to the ‘new normal’, or ‘COVID normal’ or ‘the new way of doing things’. No doubt, life has changed for all of us as we embrace QR codes, wear masks in...
4 Ways to Successfully Build a Sports Technology Ecosystem
In early 2017, in the days when we could meet in person for coffee and not wear a mask, a plan was hatched to make Special Olympics Australia the one stop sports technology shop for all matters learning when it came to sport and people with an Intellectual Disability...
4 Reasons to Engage Fans Through Athlete Storytelling
As South East Melbourne Phoenix (SEMP) begun their journey of fusing education, technology and athlete storytelling to engage fans, Melbourne was experiencing a long run of ‘donut days’ and the freedoms that come with it. These freedoms included students...
New Australian Sports Technology Company Transforming Fan Engagement
Launching a Sports Technology business whilst COVID-19 continues to have a stranglehold on the growth of professional sport, especially in Australia, to some may seem fanciful. But, to Playbk co-founders Jon Shepherd and Damian Hecker it’s a logical next...
A Sport Tech Win in Amongst the Gloom
Like every sport around the world, the Australian Football League (AFL) and its clubs have been hit hard by the COVID-19 pandemic. Empty stadiums have made it more difficult to connect to fans, with a community engagement model reliant on stadium activations, school...
LATEST NEWS
Empowering Australian Sports with eLearning Wins in 2024
December 18, 2024 – In 2024, Playbk Sports led the way in redefining Australian sports education, combining innovation, growth, and impact to drive meaningful change across the industry. By blending education, sport, and technology, the company has empowered...
SUNS Learning: Driving Engagement and eLearning Innovation
Gold Coast, Australia - 2024 brought 642 hours of eLearning engagement—equivalent to 257 AFL games or 11 full AFL seasons—demonstrating the SUNS Learning LMS ability to connect communities, inspire participants, and deliver meaningful outcomes. Since 2020, the Gold...
Special Olympics Australia: Inclusive Sport Academy – A Vision for 2025
December 12, 2024 - With over 9,250 enrolments and an impressive 71.1% course completion rate, the Special Olympics Australia (SOA) Inclusive Sport Academy is setting new standards for inclusive sports education in Australia. This innovative Learning Management...
West Coast Eagles and Playbk Sports Partner to Enhance Online Fan Experience
Perth, Australia – Thursday, 28 November 2024 - The West Coast Eagles and Playbk Sports are excited to announce a strategic partnership aimed at enhancing the club’s connection with fans across the Western Australian community. Utilising tailored online programs to...
Brisbane Bullets Launch Innovative Learning Platform with Playbk Sports
Brisbane, Australia – Monday, 25 November, 2024 – Playbk Sports, Australia’s leading provider of bespoke eLearning and fitness technology solutions, has partnered with the Brisbane Bullets to develop Bullets Assist, an innovative Learning Management System (LMS)...
Embrace Australian Sport Mega Trends
The 2022 Future of Australian Sport report, produced by the Australian Sports Commission (ASC) and Commonwealth Scientific and Industrial Research Organisation (CSIRO), identifies six Sport Mega Trends that will shape the future of the sport sector in Australia. These...