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The New World Rising for Professional Sporting Teams
Professional Sporting Teams have heard a lot over the last two years that we need to get used to the ‘new normal’, or ‘COVID normal’ or ‘the new way of doing things’. No doubt, life has changed for all of us as we embrace QR codes, wear masks in...
4 Ways to Successfully Build a Sports Technology Ecosystem
In early 2017, in the days when we could meet in person for coffee and not wear a mask, a plan was hatched to make Special Olympics Australia the one stop sports technology shop for all matters learning when it came to sport and people with an Intellectual Disability...
4 Reasons to Engage Fans Through Athlete Storytelling
As South East Melbourne Phoenix (SEMP) begun their journey of fusing education, technology and athlete storytelling to engage fans, Melbourne was experiencing a long run of ‘donut days’ and the freedoms that come with it. These freedoms included students...
New Australian Sports Technology Company Transforming Fan Engagement
Launching a Sports Technology business whilst COVID-19 continues to have a stranglehold on the growth of professional sport, especially in Australia, to some may seem fanciful. But, to Playbk co-founders Jon Shepherd and Damian Hecker it’s a logical next...
A Sport Tech Win in Amongst the Gloom
Like every sport around the world, the Australian Football League (AFL) and its clubs have been hit hard by the COVID-19 pandemic. Empty stadiums have made it more difficult to connect to fans, with a community engagement model reliant on stadium activations, school...
Sports Technology Trailblazers: Phoenix Take Flight with 1000 Learners
National Basketball League (NBL) team South East Melbourne Phoenix (SEMP) take their first steps into the world of educational sports technology with the release of the Take Flight suite of e-learning courses. These courses are designed to uplift the performance...
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Advancing Digital Sports Education in Australian Schools
Gold Coast, Australia – Playbk Sports, a pioneering digital sports education leader, is at the forefront of integrating sports into the educational curriculum of Australian schools, enriching the physical education landscape for over 4 million students who have...
A Journey into the Future of Sports Revenue
In the intricate dance of sports revenue, commercial executives face a pivotal moment. Picture a scenario where your team not only dominates on the field but orchestrates a symphony of revenue streams beyond the ordinary. This is the narrative we are crafting—a tale...
Modernizing Fan Engagement with eLearning and Fitness Technology in Professional Sports
In the ever-evolving fan engagement saga of professional sports, a new chapter of unfolds—one where the cheers of fans resonate far beyond the stadium walls. This is the narrative of technological transformation, where the fusion of eLearning and Fitness technology is...
Playbk Sports and AusCycling Join Forces to Revolutionise Bike Education with AusBike Digital
Playbk Sports and AusCycling are proud to announce a partnership to take the AusBike Digital program into classrooms across Australia. AusBike Digital will be the go-to resource for teachers to support their students in building confidence on their bike, leveraging...
Transforming eLearning and Fitness Technology with Management Subscription as a Service
In the dynamic intersection of eLearning and fitness technology, innovation is the key to success for professional sports teams and leagues. Connecting with fans and driving incremental revenue requires a unique blend of education, technology, and strategic insight....
Train Like A Vixen Goes Digital with Market-Leading Move for Netball
The Melbourne Vixens have taken the first steps in a digital revolution for their fans with the launch of Train Like a Vixen Digital. In partnership with Playbk Sports, the Vixens have taken their hugely popular in-person athlete development program Train Like a Vixen...