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Explore the intersection of sport, technology and education
to engage fans and generate revenue in the process.

LATEST NEWS

LATEST NEWS

Learning Portal to Usher in a New Era for Rainbow Club

Learning Portal to Usher in a New Era for Rainbow Club

The desire to provide world class education programs for their teachers and strengthen the outcomes for their participants was a driving force for Rainbow Club to join forces with Playbk Sports, in a newly minted partnership to bring a connected digital Learning...

Lightning Fast Start: Playbk Sports Year in Review

Lightning Fast Start: Playbk Sports Year in Review

As the sun sets on 2021, a year that has tested our collective mettle once again, it’s timely to look back on Playbk’s first five months in business and cast forward to what the future holds.    Born from the foundation business, Leaders of...

The New World Rising for Professional Sporting Teams

The New World Rising for Professional Sporting Teams

Professional Sporting Teams have heard a lot over the last two years that we need to get used to the ‘new normal’, or ‘COVID normal’ or ‘the new way of doing things’. No doubt, life has changed for all of us as we embrace QR codes, wear masks in...

4 Reasons to Engage Fans Through Athlete Storytelling

4 Reasons to Engage Fans Through Athlete Storytelling

As South East Melbourne Phoenix (SEMP) begun their journey of fusing education, technology and athlete storytelling to engage fans, Melbourne was experiencing a long run of ‘donut days’ and the freedoms that come with it.  These freedoms included students...

A Sport Tech Win in Amongst the Gloom

A Sport Tech Win in Amongst the Gloom

Like every sport around the world, the Australian Football League (AFL) and its clubs have been hit hard by the COVID-19 pandemic. Empty stadiums have made it more difficult to connect to fans, with a community engagement model reliant on stadium activations, school...