Thank you.
Expore the intersection of sport, technology and education
to engage fans and generate revenue in the process.
LATEST NEWS
Launching the New SUNS Active Lab
The Gold Coast SUNS have today launched the ultimate free online fitness companion tailored for 12 – 17 year old’s in a partnership with the Queensland Government and Playbk Sports. SUNS Active Lab is a cutting-edge fitness technology product accessed via a smart...
Gold Coast Titans and Playbk Sports Join Forces to Pioneer Inclusive Sports Education
GOLD COAST, AUSTRALIA – March 18th, 2024 – In a landmark collaboration, Playbk Sports and the Gold Coast Titans have united their expertise to launch a transformative technology focused initiative aimed at fostering inclusive sports education. This partnership will...
Train Like A Vixen Goes Digital with Market-Leading Move for Netball
The Melbourne Vixens have taken the first steps in a digital revolution for their fans with the launch of Train Like a Vixen Digital. In partnership with Playbk Sports, the Vixens have taken their hugely popular in-person athlete development program Train Like a Vixen...
Gold Coast SUNS Fans Get Moving With Innovative Fitness Technology
Playbk Sports have been accepted into the Queensland Government’s ActiveKIT (Knowledge Innovation Technology) program for Round 2 funding in a collaborative fitness technology project with the Gold Coast SUNS. The project aligns with the ActiveKIT objectives of...
11 Reasons Why YouTube is Not the Answer for Pro Sport
We’ve recently noticed that across the globe there are lots of sports spinning up content and housing this on YouTube. So what? You might ask – every organisation in the world puts videos on YouTube. Ok, I get your point. But please, stay with us. Much of this content...
Global Growth Continues With Equity Announcement
Playbk Sports is excited to announce their biggest and most strategically important announcement to date, with news experienced sports marketing professional Rick Burton is joining as an equity partner in the business. Effective immediately, Burton will take on an...
The Frog in the Frying Pan – New World Thinking to Tackle the Future of Sport
You’ve all heard the one about the frog in the frying pan right? You know the one – the frog jumps into a frying pan full of lukewarm water and kicks back, very comfortable in their surroundings. All the while not realising the small, incremental changes...
Playbk Sports Accepted into Global Startup Accelerator
Playbk Sports has been accepted into the AWS EdStart program, the AWS educational technology (EdTech) start-up accelerator, designed to help entrepreneurs build the next generation of online learning, analytics, and campus management solutions on the AWS Cloud....
10 Ways to Commercialise Fan Engagement
Fan engagement and professional sport has been hit hard by COVID-19. Teams around the globe have been forced to lay off staff, players have taken pay cuts, broadcast deals have been re-negotiated, and matches have been played in front of empty stadiums. However, like...
4 Reasons to Engage Fans Through Athlete Storytelling
As South East Melbourne Phoenix (SEMP) begun their journey of fusing education, technology and athlete storytelling to engage fans, Melbourne was experiencing a long run of ‘donut days’ and the freedoms that come with it. These freedoms included students...
A Sport Tech Win in Amongst the Gloom
Like every sport around the world, the Australian Football League (AFL) and its clubs have been hit hard by the COVID-19 pandemic. Empty stadiums have made it more difficult to connect to fans, with a community engagement model reliant on stadium activations, school...
Innovation Unleashed: Playbk Sports Leads the Charge in NYC Showcase
New York City, 4 March -- Playbk Sports was recently represented by Chief Operating Officer Rick Burton during a showcase event hosted by the Australian Government and its Trade and Investment Commission at the American Australian Association in New York City on 4...
Discover the Future of Sports Innovation with Playbk Sports at Sport Tech Week
This year, as the sports industry gears up for one of its most anticipated events, Sport Tech Week hosted by Sports Business Journal (SBJ), Playbk Sports is thrilled to announce its participation in a gathering that promises to redefine the boundaries of sports...
Discovering the Gold Coast: A “Sport Tech Blue Zone”
Sport Tech Blue Zone Author: Playbk Sports, Co-founder, Jon Shepherd In November 2023, I stood before the vibrant south-east Queensland sports business community at the SportX Connect event, hosted by the Queensland Government and Gold Coast Health and Knowledge...
Advancing Digital Sports Education in Australian Schools
Gold Coast, Australia – Playbk Sports, a pioneering digital sports education leader, is at the forefront of integrating sports into the educational curriculum of Australian schools, enriching the physical education landscape for over 4 million students who have...
A Journey into the Future of Sports Revenue
In the intricate dance of sports revenue, commercial executives face a pivotal moment. Picture a scenario where your team not only dominates on the field but orchestrates a symphony of revenue streams beyond the ordinary. This is the narrative we are crafting—a tale...
Modernizing Fan Engagement with eLearning and Fitness Technology in Professional Sports
In the ever-evolving fan engagement saga of professional sports, a new chapter of unfolds—one where the cheers of fans resonate far beyond the stadium walls. This is the narrative of technological transformation, where the fusion of eLearning and Fitness technology is...
Playbk Sports and AusCycling Join Forces to Revolutionise Bike Education with AusBike Digital
Playbk Sports and AusCycling are proud to announce a partnership to take the AusBike Digital program into classrooms across Australia. AusBike Digital will be the go-to resource for teachers to support their students in building confidence on their bike, leveraging...
Transforming eLearning and Fitness Technology with Management Subscription as a Service
In the dynamic intersection of eLearning and fitness technology, innovation is the key to success for professional sports teams and leagues. Connecting with fans and driving incremental revenue requires a unique blend of education, technology, and strategic insight....