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LATEST NEWS
11 Reasons Why YouTube is Not the Answer for Pro Sport
We’ve recently noticed that across the globe there are lots of sports spinning up content and housing this on YouTube. So what? You might ask – every organisation in the world puts videos on YouTube. Ok, I get your point. But please, stay with us. Much of this content...
Playbk Sports Announces Two Panel Slots At Global SMA Conference
Playbk Sports will have a big presence at the annual Sports Marketing Association (SMA) Conference to be held in Charlotte, North Carolina from October 26 – 28. The conference is being billed as having the best content in over a decade, and Playbk Sports co-founder...
The Gates Are Open For Racing Above
The Kilmore Racing Club has officially entered a new era of digital innovation as the organisation (inclusive of Kilmore Trackside and The Bendigo Club) launched the Racing Above technology ecosystem across all venues. The launch coincides with the busiest time of the...
Special Olympics Australia Showcase Leading Sport Tech for People With Intellectual Disability
For an organisation founded by the dynasty of the Kennedy/Shriver families in the United States, you might think Special Olympics was a more easily recognised brand in Australia. Add to that the fact that only three organisations globally have permission to use the...
Gold Coast SUNS CEO Headlines Australia’s Biggest Sport Technology Conference
How does the newest club in Australia’s biggest sporting code get to more fans to grow their brand in what has historically been one of the country’s toughest sporting markets to crack? The answer was to partner with Playbk Sports to bring the club’s players,...
TikTok, FIFA, UFC & Angel City FC Lead Women In Sport Summit
The Women in Sport Summit brought together some of the biggest brands in global sport last Thursday on the Gold Coast to explore and celebrate the continued evolution of the critical role women are playing in all arenas within the global sporting landscape. With...
The Green and Gold Runway – A New Era for Australian Sports Tech
The recent Sports Tech World Series conference held in Brisbane showcased some of Australia’s most exciting established and emerging sports technology companies and outlined Queensland’s vision to be a global leader in sports technology in the run up towards Brisbane...
Global Growth Continues With Equity Announcement
Playbk Sports is excited to announce their biggest and most strategically important announcement to date, with news experienced sports marketing professional Rick Burton is joining as an equity partner in the business. Effective immediately, Burton will take on an...
5 Reasons Why Zoom is Not a Digital Learning Strategy
Sorry, I had to reboot Zoom. Just take yourself off mute. I can’t seem to get my camera working. And the list goes on. How many times over the last couple of years have we muttered these awkward lines at some point of a virtual call? I know I...
Racing Above – A New Era of Digital Innovation
Kilmore Racing Club is embracing digital innovation in their next phase of business development with the launch of Racing Above, a technology ecosystem designed to support staff learning and commercialise organisation knowledge. In partnership with Playbk Sports,...