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4 Reasons to Engage Fans Through Athlete Storytelling
As South East Melbourne Phoenix (SEMP) begun their journey of fusing education, technology and athlete storytelling to engage fans, Melbourne was experiencing a long run of ‘donut days’ and the freedoms that come with it. These freedoms included students...
New Australian Sports Technology Company Transforming Fan Engagement
Launching a Sports Technology business whilst COVID-19 continues to have a stranglehold on the growth of professional sport, especially in Australia, to some may seem fanciful. But, to Playbk co-founders Jon Shepherd and Damian Hecker it’s a logical next...
A Sport Tech Win in Amongst the Gloom
Like every sport around the world, the Australian Football League (AFL) and its clubs have been hit hard by the COVID-19 pandemic. Empty stadiums have made it more difficult to connect to fans, with a community engagement model reliant on stadium activations, school...
Sports Technology Trailblazers: Phoenix Take Flight with 1000 Learners
National Basketball League (NBL) team South East Melbourne Phoenix (SEMP) take their first steps into the world of educational sports technology with the release of the Take Flight suite of e-learning courses. These courses are designed to uplift the performance...
SUNS Partner with Gold Coast Sport Innovators
With a club motto of ‘Challenge Accepted’, it should come as no surprise that the Gold Coast SUNS are about to embark as sports innovation leaders in fan engagement and brand building on the Gold Coast/Northern Rivers, North Queensland and the Northern Territory. In...
LATEST NEWS
West Coast Eagles Unveil Freestyle Footy for WA Schools
Perth, WA – March 4, 2025 - The West Coast Eagles, in partnership with Playbk Sports, are excited to announce the launch of Eagles Active, the club’s first Learning Management System. The first program within the online portal, Freestyle Footy, is available to all...
Honoured for Excellence in Sports Technology & Innovation at Gold Coast Sports Awards
Gold Coast, Australia – March 3, 2025 – Playbk Sports, a leader in innovative eLearning and sports technology solutions, proudly announces its recognition as the recipient of the Sports Technology and Innovation Award at the 56th Gold Coast Sports Awards. The...
5 Telltale Signs of a Budget eLearning Course (And Why You Should Avoid Them)
In the fast-moving world of digital learning, not all eLearning courses are created equal. While cost-effective solutions might seem appealing upfront, budget eLearning courses often fail to engage learners, deliver meaningful outcomes, or provide long-term value.At...
Empowering Australian Sports with eLearning Wins in 2024
December 18, 2024 – In 2024, Playbk Sports led the way in redefining Australian sports education, combining innovation, growth, and impact to drive meaningful change across the industry. By blending education, sport, and technology, the company has empowered...
SUNS Learning: Driving Engagement and eLearning Innovation
Gold Coast, Australia - 2024 brought 642 hours of eLearning engagement—equivalent to 257 AFL games or 11 full AFL seasons—demonstrating the SUNS Learning LMS ability to connect communities, inspire participants, and deliver meaningful outcomes. Since 2020, the Gold...
Special Olympics Australia: Inclusive Sport Academy – A Vision for 2025
December 12, 2024 - With over 9,250 enrolments and an impressive 71.1% course completion rate, the Special Olympics Australia (SOA) Inclusive Sport Academy is setting new standards for inclusive sports education in Australia. This innovative Learning Management...