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Explore the intersection of sport, technology and education
to engage fans and generate revenue in the process.
LATEST NEWS
LATEST NEWS
How Education Technology Generates Revenue for Professional Sporting Teams
Education technology spend will nearly double in the next 5 years hitting $404 billion [HolonIQ] Professional sporting teams are missing out on revenue generating opportunities, and we wanted to share how online learning can help change this narrative. The 4 P’s...
The Power of Sports Technology: Inclusion and Accessibility on the Rise
Sports was once a boys club for the wealthier, able bodied man. But now, if you are catering just to that demographic, you are missing the market completely. With the adoption of new sports technology and mainstream opportunities, sports are becoming more inclusive...
Learning Portal to Usher in a New Era for Rainbow Club
The desire to provide world class education programs for their teachers and strengthen the outcomes for their participants was a driving force for Rainbow Club to join forces with Playbk Sports, in a newly minted partnership to bring a connected digital Learning...
Lightning Fast Start: Playbk Sports Year in Review
As the sun sets on 2021, a year that has tested our collective mettle once again, it’s timely to look back on Playbk’s first five months in business and cast forward to what the future holds. Born from the foundation business, Leaders of...
Sports Innovation – Winning Gongs through Collaborative Excellence
Every day at Playbk we are in the privileged position to fuse our passions of education and sports innovation with technology enhanced learning products that deliver positive outcomes for learners. We don’t take this responsibility for granted, and indeed it is what...
The New World Rising for Professional Sporting Teams
Professional Sporting Teams have heard a lot over the last two years that we need to get used to the ‘new normal’, or ‘COVID normal’ or ‘the new way of doing things’. No doubt, life has changed for all of us as we embrace QR codes, wear masks in...
Sports Innovation Helping the Mental Wellbeing in Athletes
Palm Beach Currumbin (PBC) State High School student-athletes are about to embark on a new sports innovation rollout of the Like a Champion courses – Eat Like a Champion and Think Like a Champion: Self-talk. These courses are designed to enhance...
4 Ways to Successfully Build a Sports Technology Ecosystem
In early 2017, in the days when we could meet in person for coffee and not wear a mask, a plan was hatched to make Special Olympics Australia the one stop sports technology shop for all matters learning when it came to sport and people with an Intellectual Disability...
4 Reasons to Engage Fans Through Athlete Storytelling
As South East Melbourne Phoenix (SEMP) begun their journey of fusing education, technology and athlete storytelling to engage fans, Melbourne was experiencing a long run of ‘donut days’ and the freedoms that come with it. These freedoms included students...
New Australian Sports Technology Company Transforming Fan Engagement
Launching a Sports Technology business whilst COVID-19 continues to have a stranglehold on the growth of professional sport, especially in Australia, to some may seem fanciful. But, to Playbk co-founders Jon Shepherd and Damian Hecker it’s a logical next...